Why You Need To Have A Quality Business Card Design
Your Business Card Design is vital to your business
. When you hand this to a potential customer, it can make or break what happens next. How will they remember you in six or eight months when they look at that card again? A good investment for your business is this card, as it represents you. Take the time with a designer to make this card show all you can be to a customer, a card that will be remembered for its style.Your design must be precise as there is not a lot of space to work with so you must make every word count. Figure out what the key element is that you want to promote. Is it your name or the company name? We will say it is the company name is the most important information. So what you want to do in your design is place white space around that name. White space causes an item to stand out.
Graphics can be used to help identify you, but due to space they should be kept to a minimum and only used if it helps enhance your image. You do not want to use them if it is just to fill up space. A photo might be appropriate, depending on your business. When using color with business cards remember that less is more. Too many colors in the type typically is just a confusing mess. Use contrast between the color of the card and your type. Make sure it is easy to read. If someone has trouble reading it, they may not bother.
Your fourth grade teacher would have nightmares over the lack of good grammar used when typesetting. The rules just do not apply. You are splashing a white space with bits of information and bullets are pleasing to the eye whereas commas drag down a design. Use only one or two fonts and change up the style with bold, stretching or italics. When you are done typesetting it watch out for typos. How does it look? Does your eye make the trip from the most important element to the second and third? Or is there any focus? If your important element does not stand out then add white space and tighten up the other copy. You might also use bold type.
The one thing you do not want to do is 'shotgun' the design. That is a typesetting term that means everything is equally spaced between each line and nothing is standing out. Whether it is right justified or centered is not the issue. If nothing stands out why would your potential customer call you? You want the main item to be what catches the eye first. Then you should have a second and possibly a third item that is important. You use font, size and possibly color to make that happen.
There are three style cards available to you these days. One sided, two sided and folded cards are all available to choose from. They each have reasons for being chosen, price being one of those reasons. A one sided card while less expensive also gives the least amount of space for applying type. It can be done though, just place on it the essential information such as name, address, and phone. However if you have an online business you will also need the website and email address. The other two styles give you more space to work with and therefore can add more information.
When you have the design you are happy with, hold it at arms length and see where it makes your eye travel. Is the most important element that you want to convey the first thing you see? Then what is the second element that catches your eye? And what is the third? That is what your customer will see. So make sure when you are done that the elements of importance are what catch the eye. A good designer can also help you with these elements of design. Then you will put your best foot forward when you hand out the cards to your potential customers.
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