Why You Need Interactive Retail: 7 Successful Retailers You Can Learn From

Interactive retail attracts, engages and informs customers who have likely already researched their purchase online

. Today customers expect a shopping experience that provides the best of both worlds: All the physical, tactile benefits of in-store shopping and interactive tools to provide information engage them and promote buying confidence.

Many retailers are using interactive retail to enhance the in-store experience. Interactive retail attracts, engages and informs customers who have likely already researched their purchase online. Today, customers expect a shopping experience that provides the best of both worlds: All the physical, tactile benefits of in-store shopping and interactive tools to provide information engage them and promote buyingconfidence.

Todays informed consumer has changed the way we do business. According to Best Buys Chief Marketing Officer, Barry Judge, Over half of all shoppers that spend at least $50 in our store pre-research that purchase online.Savvy shoppers want an easy, informative and engaging in-store experience. According to a Cisco study, 73% of web informed shoppers would prefer a touchscreen virtual interface in-store.Interactive retail is providing consumers with the conveniences of online shopping in a brick and mortar store. Check out the latest technology major retailers are using to entice shoppers with interactive retail.

In-Store Interactive Displays

New technology developed by Perch Interactive allows consumers to pick up a product off of a shelf and see a myriad of information about that product come to life on a virtual display. Customers interactions with the display can be monitored and then fed back to the merchant.

Apple has taken advantage of interactive retail for yearsnow. Simply walk into any Apple store and see interactive retail at work. Rows of sleek and shiny iPads, iMacs and Iphones beckon consumers to touch and learn. Dont stand in lineApple takes advantage of mobile interactivity as well. Check out with a salesperson on his mobile device or simply pay with your own iPhone.

In an attempt to help small businesses with interactivity, Apple now provides an interactive retail app called Yooba. Yooba turns your iPad into an interactive kiosk display. Easily engage customers in-store or on the go at conventions or events.

Interactive Storefront

Adidas recently launched a pilot program where a giant touch screen shows life-size products and allows consumers to drag and drop these products directly into a shopping bag on their smartphone. Shoppers can interact with the mannequins on the screen, making them demonstrate and provide information on the products. Shoppers can add items to their virtual shopping bag to save for future purchase, or purchase immediately on their mobile device and tell others about their purchase through social media.

Mobile Interactivity

Cabelas launched 2 mobile apps recently that give hunters and fishermen information on maps, navigation, local weather, game tracking and other information based on GPS location. With the launch of these mobile apps, Cabelas is not only building brand loyalty, but also allowing their customers to shop for gear they find they are lacking during the hunt, right from their Smartphone.

Home Depot has deployed 25,000 First Phone devices to its employees. The devices are used as an interactive tool to assist customers, speed checkout and manage inventory. Employees can use the phones to access detailed product information and inventory levels. This consumer engagement helps stores avoid show rooming where customers visit their store to browse but complete their purchase online. Further serving the customer, employees can use the First Phone to checkout a customer as he waits in line.

Starbucks and Target have joined other major retailers in accepting passbook payments from customers in their store. The app allows customers to pay for their products, include a tip, and track loyalty rewards. In addition, the app knows when you enter the store and highlights itself on the devices screen as you walk in.

You can clearly see how interactive retail is being used to attract, engage and enhance in-store shopping experiences. Can you benefit from interactive retail? If you have a brick and mortar store and computer savvy customers, the answer is yes. If you need expert advice on any of your digital marketing strategies, we are here to help, so internet marketing company Atlanta for assistance.

by: williamdenardolaw

POST COMMENT

Why You Need Interactive Retail: 7 Successful Retailers You Can Learn From Online Retailers To Make Your Traverse Convenient And Comfortable Huge Demand For Digital Options Trading Stratagem Wholesale Handbags Reflecting Your Personal Style - Nike 1/2 Cent Penny All About Secure Trading Types Wholesale Scarves Are High In Demand Trading Signals From Forex Market Retailers - Buy In Bulk And Save More! Finding The Best Retail Wholesale Suppliers Has Just Become Easier The Curious Case Of The Steam Cd Key Trading Tips For Buying French Connection Polo Shirts From The Internet Retailer Where To Look For Wholesale Glass Jars? Effective Tips To Be Successful In Day Trading!