Why Email Marketing Is An Essential Business Activity
A recent survey found that 65.1% of people use email every day
, as reported by The BBC. This statistic illustrates how essential email marketing is as a business activity, but if you don't already send regular marketing content via email, it's not complicated to set up.Using email to promote your products or services is a powerful and flexible method of direct marketing, made easier by email marketing templates. It is a fantastic customer acquisition tool and helps you communicate quickly and cheaply with your customer and prospect base. It also helps you to target the market you are sending specific messages to, which is extremely important.
Any email marketing campaign should be well thought out, from the content to the design of the email marketing template.
When building an email marketing campaign, you need to focus on your best prospects. Whilst email marketing templates help drive down the amount of time spent on a campaign, if you don't email the right people, it will be a waste of time.
Make sure you have an option to unsubscribe, because it's illegal to send unsolicited marketing emails. If you tailor the message to the segmented market you're sending it to, the receiver is less likely to opt out. Sending a new loyalty discount to your biggest spenders, or giving customers who haven't bought from you for a few months an update of your products or services can prove beneficial.
Email marketing is popular because you can track it, and track the ROI. In fact, it's the second most effective online marketing tool (second only to search marketing).
However, it can be tricky to get past spam filters and junk mail settings. Using email marketing templates will help boost the success rate because the layout and structure of links will be maximised to get past spam filters. Other tricks like avoiding the word 'free', names of celebrities or words written in caps or over punctuation will also help the email slip past the filters.
The best email marketing companies will have strategies that maximise the success rate of a campaign, so make sure you partner with one which will help you get the best out of the campaign.
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