Wholesale Jewelry Packaging Helps You Enhance Your Brand Value
In this age of advertising and promotion packaging can make or break your business
. This is even more pronounced when you are dealing with products like fashion, accessories, jewelry and such lifestyle items. When a customer is eyeing fashion or a lifestyle product, he or she will always look out for how aesthetics, how attractively it is packed and whether or not the whole package goes with their perceived sense of aesthetics and class. Hence it is imperative that you are careful, both with your product and how it is packaged.
The jewelry business is extremely dependant on how effectively you attract your customer"s attention with your designs, elegance and packaging aesthetics. Packaging is a crucial factor that influences your brand building and positioning process. You normally wouldn"t have kitsch going with an elegant evening gown, will you? The same way how you package your exclusive designs in jewelry, what color, material, designs of package you use will very much determine the kind of people you will attract and the kind of interest you pique. Wholesale jewelry packaging suppliers can help you to actually zero in on the right target audience with their expertise and finesse with jewelry packaging.
It is important to understand a few things about jewelry packaging. The kind of jewelry you have on mind will decide what kind of packaging you will need. For high-end, elite designer jewelry, the packaging needs to aptly compliment the elegance, fashion sense and the exclusivity of the jewelry to attract your discerning customers. You will think in terms of ivory, beige, black, dark maroons and other elegant colors for your packaging material. Also in terms of the material you will probably want to stay away from plastics and go for velvet or velour. Be it the jewelry case or box, tags, brochure holders you need that touch of class to appeal to your target audience.
Then again when your target is the younger college going girls, you will probably be talking about junk jewelry and that has a complete different brand image altogether. You will probably need brighter colors, funky cases, cards and more of plastics in the overall packaging mix in this case. The most important factor that influences the packaging is the customer base that you are targeting. Some other factors that you also need to consider include design, functionality and longevity. Innovative designs can really help you attract specific target groups for which a particular jewelry range is meant for. Elegance will attract elites and funk & zing will attract youth. Functionality of course is important since it makes no sense to design something with the right colors and materials if it does not serve its main purpose. For instance, the main function of the jewelry case is to protect the valuable piece along with helping in displaying it. Now if the primary function is hampered due to the choosing wrong material, it will prove to be counterproductive. Choosing the right material, color, design of packaging for your jewelry will help you attract the right clientele and give you an edge.
To ensure that your jewelry brand is positioned just the right way, you need to be discerning with the entire package that you offer because your customers will want to feel that they are getting something that fits into their perception of value that is associated with jewelry, both in money and class terms. For comprehensive packaging solutions, the best bet is to consult and source from wholesale jewelry packaging suppliers, who with their long standing industry experience can really help you get the packaging right.
by: Corwin Smith
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