Who Are The Key Members Of Your Farm's Strategic Planning Team?

Successful farmers know that farm strategic planning is about looking down the road at what's around the bend

. They also recognize that if everyone is on board when it comes to considering the long term implications of their strategic planning, they will be more motivated to participate in it and take advantage of the results.

When folks are focused on the future beyond this growing season they find themselves asking the question, what's important about that, when presented with options, opportunities, and tactics for growth. Farm strategic planning is about seeing your options more clearly so you can, as an organization, make choices that benefit the long term objectives and the farm and the family.

The strategic planning workbooks, textbooks, and how-to books seem to miss the point when they describe the importance of the strategic planning team by implying that a company must be big enough to have the employees ready to take on yet another task, that of being part of the strategic planning team. That erroneous assumption eliminates about 75% of all the companies in existence.

What if you could reach out to the best people possible, individuals with various perspectives whose input will help you create a balanced strategy. They could help you develop and maintain an actionable strategic planning strategy over the long haul. And since there is never any charge for their input your, your strategic planning team will function continuously forever.

Many successful farmers regularly connect with members of their trade association, other farmers and leaders whose results have been demonstrated over time and whose opinions they trust. In the winter time you can meet in person, maybe before or after an association event. During the busy time of the year you meet over the phone. Simple and effective.

Those of you who are closing in or retirement age bring lots of experience to the team. Those who are in the midst of their careers perhaps with young children to consider add another dimension, while successors of successful farming operations trying to grow the business to the next level broaden the range of diversity.

The result, insights from various perspectives that adds a priceless richness to the process. With the continual input from your strategic planning mastermind group you will be able to more easily target strategic opportunities all around you that would have continued to be invisible to you without their well considered input.

As you and the other members of your mastermind group put your plans on paper and keep them in front of each other you will develop an environment for continually review and modify your evolving mission statements. Continually articulating your goals for the future as they are continually refined by your mastermind group will keep the important next steps always in view.

Taking action yourself or delegating it to the individuals within your organization who have the power, authority, and accountability for their completion is all that now stands between where things are today and where you want them to be in the future.

by: Wayne Messick

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