What to do before you leave your office... that ensures business tomorrow!

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Bushed? Had a long day? On your way out

Bushed? Had a long day? On your way out

the door for a little liquid refreshment and some

R & R?

Not so fast! You've got tomorrow's business to

think about today and some crucial tasks to

perform before you leave. Whether you do them

and how you do them determines just how

successful tomorrow will be.

1) Report to customers with pressing concerns

Like everyone in business, you have certain

high-ranking customers... certain high maintenance

customers... and those who are both. Before you

leave today, call and bring them up-to-date on

their affairs.

Can't reach them right away? Leave a detailed

message. Make it as positive and soothing as you

can. Make it clear that you are on their case

doing your best.

2) Try to connect with that elusive prospect yet again.

Have you been trying to reach that will-of-the-wisp prospect?

Try again right now. Successful people work longer

and harder than the average. Show this prospect

just how enthusiastic and interested you are. Call

them again now; e-mail if you fail to connect by

phone. People like to work with eager beavers.

This extra effort on your part indicates you are

one of the best.

3) Send an e-mail that will generate leads and

sales.

An excellent time to e-mail your prospects is

on your way out the door. Why? Because it'll

produce for you while you're doing other things.

Want to return in the morning to a handful of

prospect leads and sales? E-mailing before you

leave will deliver... especially if you make a

particularly good offer for immediate response.

4) Update your telephone answering machine

message.

Most people never think of their answering

machine message as a marketing communication...

but it is. Keep yours up-to-date with a spiffiIng

offer... an offer that gets the prospect to stop

in his tracks, listen... and call to hear it again

and respond.

Whatever you've got that prospects will see,

listen and respond to is marketing... and thus

needs your focused consideration and an

offer that motivates.

5) Mend a fence

Everybody has one business (or personal)

relationship that could be sunnier. Don't leave

your office today until you've e-mailed a

friendly message that mends a fence. Make

it short, sweet, upbeat. Don't rehash the

past; make your message forward looking and,

above all, positive. Do this even if you're the

aggrieved party. Secure the future by

graciousness now.

6) Revive a languishing proposal

Every proposal that one makes in business

isn't going to secure a positive response. Some

will wilt. Use the time before you leave to see

whether you can revive at least one.

Make this note short, positive.... forward

looking. Ask whether there has been any further

update since you were last in touch. Suggest a

meeting, in person or on the phone. In short,

let the person you're contacting understand that

you are ready, willing and able to help them out!

One More Thing: Look in the mirror and SMILE!

Ok, you're a little more tired than you were...

but what matters that compared to the successful

day you've had... and the even more successful

day you've positioned for tomorrow?

In short, smile. You're a go-getter, someone smart

in the ways of business and human relations. When

you return tomorrow after such an ending today,

you'll see just how much that means towards your

bottom line. Ole!

What to do before you leave your office... that ensures business tomorrow!

By: George Kosch

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