What Is The Best Way To Market A New Online Business Directory In The United States?
Marketing a new online business directory in the United States can seem like a daunting task
. When you market a business directory, you need to have a marketing strategy that targets businesses that fit the vision of your online directory. The best way to market your new online business directory in the United States is to spread the word throughout the internet about the advantages of listing a business to your business directory. Below are a number of key marketing areas that one should use for marketing purposes.1. Syndicate Business Articles: Quality articles that have been submitted to article directories are a great way to make people aware of the benefits of your online directory. It is important to write articles that are relevant to your directory. As well, once you have syndicated articles that include a link back to your site, you will see an increase in your search engine rankings. When people search using a search engine, they will often click on results listed on the first page of the search results so it is essential that your site comes up in the first page of a search. These article sites are generally free so it is a cost effective way of promoting your online business directory. Make sure you include the name of your business directory and the URL link to the site.
2. Announce Your Business Directory Using Online Press Release Services: There are many online press release distribution services that can target the appropriate businesses that you want listing on your directory. They have the tools to reach niche markets. There are many free press release services as well affordable services such as PRWEB. It is important to take advantage of as many services as possible as they are effective and also create back links to your site when indexed by search engines.
3. Social Networking Sites: Online social networking has grown in leaps and bounds in recent years. Social network sites such as Facebook, Twitter, and MySpace, are among the most popular. Create your own social networking site highlighting your online business directory. As well, post comments on other relevant networks and include your URL in your posts. Blogs are another social networking tool. With a Blog, you can write many posts and feature your business directory. As well, you can post comments on other business blogs, message boards, and discussion forums, and include your business name and URL in all of your posts and comments. It is important to add your own online directory to relevant large directories such as Yahoo and Google. The most essential directory for a business to be listed in is DMOZ. The major search engines rely on DMOZ for information on websites. Google gets information on every website it crawls from DMOZ.
4. Email Promotions: You can collect contact emails from relevant businesses and send them an information packet that includes information about your directory, why listing would benefit their business, and any other additional information that would attract businesses. You can visit other business directories to gather contact information.
As with any other business, you have to promote to acquire customers. By implementing an effective marketing strategy, it will not be long before you develop a popular online directory and start generating income.
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