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What Can Interactivity and Individualization in Online Marketing Do For Your Business?
Are you looking for interactivity and individualization in online marketing
? The concept is not a new one. The only added element is the internet itself. How are you handling it? There are a lot of pieces to this puzzle, but here are 3 good areas to understand.1) Communications- This aspect begins with your first production of a web site and continues until long after the sale is complete. Everything you do in internet marketing is a form of communications. Be sure to take your customer into account when you design and fuel your marketing plan. The right form of advertising and sales offers will attract the right buyers to your site. Golden Nugget of the Day: "Use your opt-in list to stay in contact with your customers with a newsletter. The constant interaction will keep you fresh in their minds for when they are looking to purchase again or when they tell a friend about you."
2) Responders- Auto responders are the life blood of prospect follow-up. Once a potential customer has opted into your sales funnel, you will want to lead them further in towards the sale. This is where a good responder system can make the difference. These are a tool that will set the interested parties on a drip system of sales information. They can be personalized with the information you collected in the opt-in form. You will always want to use their name, but other information can be useful as well. This system will deliver constant information that is individualized to them
3) Branding- This concept is overlooked by a lot of beginners. The best thing you can do to grow your sales is to brand your business by getting your face out there for the potential customers to see. They will build a bond with you if the can see and here from you. You can use your picture, videos, and your voice to make that connection.
The interactivity and individualization in online marketing is important to your primary and, even more so, to your secondary sales. The process is a simple one if you know what you are doing. Take the time to become educated in the internet marketing process. A solid marketing and mentoring system will help you achieve your dreams of success.
What Can Interactivity and Individualization in Online Marketing Do For Your Business?
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