Once the web designers have gathered the information which is necessary they can begin the website design itself
. This does not involve actually making a website, but designing its appearance as a preview of what a finished, working website would look like. The target audience is a big decider in the overall look of the website; a website designed for a serious financial company is going to look very dissimilar to one designed for teenagers and young adults. Communication between you and the web design company is vital at this stage in the web design process so you can inform them of what aspects of the design you like and dislike in order to arrive at a finalized design.