Weak Is Strong White Black Tcl Group 2009 Business Characteristics
TCL Group announced in December of the various types of product sales data
, the main product sales remained robust. 2009 full year, the company
Black Business downturn with strong and white pattern of relatively clear. The current focus of the company on behalf of the line item 8.5, launched as well, then its future earnings will be a significant boost.
TCL Group (000100:5.81, +0.4, 8.6) 1 issued on 14 December marketing newsletter, the Multimedia
Electronic Business, the company's LCD TV, CRT TV and AV products in the December sales were 1,270,500, 50.29
Million and 1,031,500 units, respectively, year on year growth rate stood at 111.93%, -13.13% and 0.04%; mobile communication services, mobile phone sales in December was 2,613,400, an increase of 195.44 percent; in the appliance business, the company
Air conditioning , Refrigerator, washing machine sales in December were 59,300, 27,400 and 5.97 million units, respectively, year on year growth rate of 37.46%, -20.19% and -31.34. 2009 full year, the company LCD TV, CRT TV, AV products, mobile phones, air conditioning, refrigerator, washing machine product sales were 841.92,586.46,2,125.77,1,612.28,102.66,55.01 and 434,100 units (the Department), year on year growth of 101.21%, respectively, -42.40%, 25.84%, 17.72%, -20.46%, -3.65% and -16.72%.
Black white weak strong, the business center of gravity regression multimedia electronic and mobile communications segment. From the 2009 full year sales of view, to black-oriented multimedia and mobile communications business class is still the TCL Group, the focus on the business performance of the white round behind the overall industry. Electronic business in the multimedia, LCD for CRT replacement trend is irreversible, LCD TV sales company in 2009 over 2008 more than doubled; the same time, AV is still a good product developments, annual sales growth of 25.84%. Mobile communications, TCL Group, TCL and Alcatel now has two brands, as well as European and American markets pick up
Marketing Policy changes, in the second half continue to experience positive growth, and ultimately for the whole year increased to 17.72%. Home appliances business, the company's white business (including air conditioners, refrigerators and washing machines) as the industry with the runners, not form a clear overall trend for the better, 2009 -20.46% -3.65% and -16.72% of the growth fully behind the industry as a whole -6.43%, 17.60% and 13.12% of the growth rate (from January to November total number). Along with other businesses continue to strengthen the company's white business fall behind, there may be a correction.
Into the panel area is of great significance. According to TCL Group's November 17 announcement, the firm and fund-raising 5 billion yuan through a private placement with ultra-deep and investment companies to establish joint venture to build a new section 8.5 on behalf of the
LCD panel (Ie, thin film transistor liquid crystal display (TFT-LCD)) production line. Has, TFT-LCD industrial chain upstream resources are Japan, Korea and Taiwan of a few companies control the global top five manufacturers account for 80% of the panel area of the market. As the lack of core technology, TFT-LCD industry in China's upstream relatively weak, although,
BOE (000 725), on radio and television shows such as the representative TFT-LCD manufacturers have entered the field, but as of now, China still has a 6 on behalf of the above, with the economy in cutting large-size LCD TVs with screen TFT-LCD production line 30-inch LCD TV with a screen almost all imported. This results in the domestic LCD TV complete machine manufacturers and raw material procurement costs by long-term factors, only for lower profits. TCL Group, the investment in the first 8.5 generation line item directly turned to large-size panel suppliers, the company's profits in the entire LCD TV will take a favorable position link.
According to the information, the project's main products are 26 to 32 inches (accounting for 50%), 46 inches (accounting for 35%) and 55 inches (accounting for 15%) of LCD TV modules, processing glass substrate size 2,200 mm 2,500 mm, the maximum processing capacity of 100,000 / month, annual production of about 1,400 10 000 LCD TV modules.
Weak Is Strong White Black Tcl Group 2009 Business Characteristics
By: weihua
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