Ways To Spiral Your Website Traffic
People are paying pretty significant dollars for website traffic these days
. Pay-per-click charges of 1-10 are not uncommon for top search terms. Multiply that by the 300 unique visitors per day that my log furniture website gets, and you are talking at least 300 per day, or 9,000 per monthdepending on how many days are in the month.where Must Be Some Easier Way
While pay-per-click may be a good business model for your website, thers nothing like free traffic to lay the foundation. My log furniture site used to get 100 unique visitors per day before it started fetching in 200, and now 300 on an average basis. The personal goal here is 1,000 unique daily visitorsbut 10,000 would also be welcomed
Following are some of the best ways we have found to grow website traffic
1 Website Optimization
A local business magazine recently ran an article calling SEO search engine optimization the equivalent of hocus-pocus The author of the article, who apparently worked for an SEO firm, described optimization as a somewhatshady activity thats impossible to get a handle on. I say Baloney
SEO is not pseudo-science. It is a very tangible and real way to increase website traffic. If you havent taken care of the basicse.g. making sure your website has a relevant title, focuses on the right keywords, avoids practices that are disdained by the search engines, etc., you can be sure that, once found, your website will not rank as highly or get as much traffic as it otherwise would. Begin your trafficgarnering efforts by making sure your website is up-to-snuff.
2 Publish Helpful, Relevant Content
Publishing helpful articles on the Net with a link back to my log furniture website seems to result in traffic spikes nearly every time. Notice the emphasis is on helpfularticles. There is plenty of useless drivel out there by people who are being paid 5 to write an article. Not to insult anyone, but I spend 2-8 hours on the articles I writedepending on how much research is required and how technical the article isand that costs more than 5.
It doesnt seem to matter what you write about. My topics so far have included SEO, the simplicity of Amish life, improving your bottom line, and understanding Google operators. The key is to make them relevant, short and helpful.
3 Add more products to your website
Our experience has been that adding more products to the website helps us to come up in the search engines more often. A person who finds a rustic night stand at our site might notice that we have log bunk beds. Somebody who is shopping for an unfinished pine dresser might not be thinking of rustic furniture at all, stumble across one our products, like the whole site, and end up furnishing their cabin. Each product is like a fishing line cast in the sea. The more well-described bait you have out therehe more fish will bite.
4 Improve your website conversion rate
Five years ago, we used to get one log furniture order for every 100 website visitors. Now it seems like closer to one order for every 300 unique visitors. Part of the reason for this, we believe, is that the web has become more competitive. But we also pay attention to our conversion rate.
We are in the process of making a change right now that might really help. Someone pointed out that when you click on an item to buy it within Miva Merchants standard interface, there is no confirmation that the item has been added to your shopping basket. This might lead some customers to believe that the website isnt working properly. They might not be savvy enough to check the shopping basket. They might even leave the site without ordering perish the thought
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