Use Social Media to Grow Your Business
Social media has been taking over the internet over the last few years
. Facebook and YouTube have moved up to the second and third most popular sites in the world, right behind Google and ahead of Yahoo. Baidu is number six and Twitter is eleven. If you look back 5 years ago these sites were either not invented yet or they were just starting to form. Social media reaches hundreds of millions, if not billions, every single day. Other businesses have caught on and realized that there is a market of potential millions of customers just sitting on these sites. Every business should be using social media to reach out and get their name in front of as many potential customers as possible.Using social media in your business allows you to develop a relationship with your customer. You can post witty, personal, special, or funny blogs, post, or videos for your clients to see and after a while they begin to see your business as a friend. Someone they can communicate with and receive information about. The relationship you develop leads to loyalty and as a business owner loyalty from customers can make or break your business. A business with loyal customers is a business that stays in business.
Not only will you form relationships with your customers but it is a great place to pick up new customers, offer new coupons, announce new deals or specials, or just to let everyone know how important they are to your business. You can also post pictures of your business, videos, or commercials, which, again helps your customer feel as if they are a part of your businesses life. It even allows you to talk about your products which can prompt a customer to come into your business and make a purchase. Maybe you just got a new clothing item in, or a new menu item and you talk about its benefits via social media. Your customer will be tempted to make a visit and test out this new product you keep bragging about.
If you are not using social media to its full capability you are not maximizing your available reach of customers. The best thing about it is that it's free if you choose to run your accounts yourself. There are companies that you can pay to run an effective campaign for you, if you choose. Either way you should be marketing you business through social media.
Use Social Media to Grow Your Business
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