URL Shrinking Services are Killing Your Business - Let's Change That!
Author: Cameron Myers
Author: Cameron Myers
One of the most helpful tools to come along latterly for internet-based marketers is url shorteners. There are sites where you can paste a long, ugly url into a form, and the site will give you a much shorter url to be employed in your emails, newsletters and promotions. There are scripts that you can install on your server, that let you generate your own shortened urls, which is what I like, because of the great control it gives you. In-case you are not using the miniscule urls, you are likely losing a lot of sales and traffic.
the benefits of using shortened urls regularly include : They let you preserve space when posting to micro- blogging platforms like Twitter, where each of your posts is restricted to a mere one hundred and 40 characters. They look more pro than long, burdensome affiliate urls ( especially if they have your own web site name in them ).
Longer urls can wrap to two lines in your emails, causing many readers to copy and paste the pieces of the link before they can visit a favored page. Many will not jump though that hoop! They let you log into a control panel and change where a particular link sends traffic without you having to find all of the places where you have placed that link and by hand swapping them out. This turns out to be handy if you're promoting a selected product, and due to whatever reason, you decide to promote a different product in the same class. There also are occasions when affiliate marketing programs change the software that power things, making you change your affiliate links for an outlined product. If you use the right url shortener, you would simply need to log in to your control panel, click an edit button, change the destination link, and your links scattered across cyberspace now STILL point to where you would like them to. This is mandatory for ebooks, because once an PDF is in your customers' hands you can't update those links in most situations. Only ebooks that connect to the Net each time they're read ( which the bulk of MY client do not like ) let you change links in the electronic book after it's distributed. There are essentially masses of 3rd party link shortening services.
I've used a couple of them and they work fine except that they control YOUR links. If they get any grumbles, or decide to modify their software system, they could kill all of your links straight away. Premium, 3rd party url shortening services also hold you hostage. They charge you an once a month fee for extras, or for the capability to have more than a few urls on their platform. Some charge you additional if you generate more than about a thousand clicks they penalise you for being successful. If you stop paying for these premium services, they frequently shut off your links immediately. When you have all those links bobbing around cyberspace ( in ebooks, articles, advertisements, PR releases, ezine editorials, and so on . ) you do not want to just kill them off, so you are STUCK often paying hefty costs, month on month. Paying an once a month fee is nonessential, and so wasteful. Instead invest that money in another area of growing your business. Here's the better solution Heck I could even offer my own url shortening service to my patrons if I needed to, using this same under-$40 script. I do not because spammers love these services, and would harm my brand and the reputation of my site name.
that's another reason why you don't need to employ a third- party hosted url shortening service. Many ISP's get so many beefs about emails containing urls from a few of these services, that they filter against emails containing some of their site names.
It does little good to build up a list of 50 thousand if only 20 p.c of your email gets thru thanks to a poor call that you made. You are missing 80 p.c of potential sales. If you are the only 1 sending out from the website name that your url shortening script lives on, and you market honestly, you should not have this problem of being blocked by spam filters.
The solution is simple. Ensure when you book a domain with any host, they provide at no charge a system to use your web site name to cloak or mask any url. That way you promote ONLY using your domain's url and not some url shortening service. If your host doesn't include this as part of your hosting package, it'd be time to find someone that can supply the service. This is crucial to your success and should be taken seriously.
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Check us out..About the Author:
George Kosch
Webmaster/Programmer
worldprofit.com
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