Two Great Places I Found to Advertise My Home Business For Free
Two Great Places I Found to Advertise My Home Business For Free
As many of us begin our adventures in network marketing with a limited budget, I'm sure we are thinking, "Where can I advertise my home business for free?" This was a major thought going through my mind when I started my home business, especially since I had such a limited marketing budget.
My mentors recommended studying the works of people like Mike Dillard, who is an advocate on the law of attraction. I learned that instead of promoting my home business, I should focus instead on building up my personal brand and developing relationships with people by adding value and finding solutions to their problems. People do business with people, and if you want to attract them to your business, you need to first establish rapport and credibility with your prospects. So I had to change my thinking from "Where can I advertise my home business for free?" to thinking "Where can I brand myself for free?" Here are two great places to start if you want to build up your personal brand, where you can attract people to you and eventually your business. I've included tips on how to best get started and make the most use of this.
Facebook - After creating your profile, I suggest joining groups where you think your prospects might be members. For example, if you are in the network marketing business, do a search on network marketing, and join one of the many groups that appear on your search.
Once you join, you can connect with members by sending a friend request. I suggest writing a brief message to them, saying something like "Hi (first name), we belong to the same group, and I'm interested in connecting with you to share ideas, exchange information, and see how I can help you." However, do not, I repeat, do not pitch your business to people you are interested in connecting. When they accept your friend request, spend time getting to know that new friend by asking them about what they do, how their business is going, etc. Over time, you will understand their needs in greater detail, and eventually get to the point where you can offer a solution that your business provides.
LinkedIn - You can use a similar approach like Facebook. Join a few groups that are specific to your industry and market. Connect with people in the group by sending them a private message first using the example above. Add them to your network once you have their permission. Then ask your new connections how they are doing and find out if there are any problems or difficulties they are encountering in their business. Until you have established a relationship with that contact and fully understand their needs, do not pitch your business. Also take a look at the group discussions and make comments on the article. If you like the article, feel free to connect with the author and establish a relationship from there.
There are also other ways to brand yourself for free online, but Facebook and LinkedIn are great places to start. Make connections with people, and find out what their needs truly are. People will be attracted to you, and you can eventually lead them to your business. But before you even start this, make sure to brainwash yourself with the notion of never pitching your business without getting to know your new contacts first.
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