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Twitter The Marketing Tool For Your Online Business
Marketing is a much more personal, immediate and interactive process today than it was even ten years ago
. With the advent of social media, the Internet and blogs, customers have quickly begun to demand more from product suppliers than a brief description of the products being sold.Social media includes social networking sites like Facebook, forums, blogs(according to some), and microblogging services like Twitter. While each form of social media has its own special edge, Twitter is the universal topper when it comes to reaching a wide number of people in an incredibly short space of time.
Twitter's huge reach is mostly due to its extremely simple format. In messages not longer than 140 characters, online marketers on Twitter can
Tell the world about themselves and their businesses - Twitter's famous tagline "What are you doing?"
put up links to their sales page, updates or blog posts
Reply to other tweeters by prefixing their tweet with an @ symbol and the original tweeter's name
Show their agreement with another's views by "Retweeting" something they say.
The microblog format also allows for a great deal of randomness. A marketer can offer business advice, put up personal updates, talk to a number of people... all on the same page. Updates are extremely short, so keeping up a constant presence takes little time or effort.
The fast-paced life of today demands instant gratification. With Twitter, this is quite easily obtained. News spreads like wildfire on this network - often before it reaches the mainstream news channels. Tweeting out a question can give you hundreds of answers within minutes, provided you have a decent following. Contests, polls and surveys can be run in minutes or hours. In short, the days of waiting for results are over. With most people equipped with Internet on phones or other mobile devices, Twitter can be used all day long - especially if you subscribe to Twitter via SMS.
However, I haven't spoken about the greatest consequence of Twitter yet. Twitter is the best leveler seen till date on the Internet. On this platform, a lowly blogger can chat with ProBlogger himself, a small businessman can interact with tycoons... the possibilities are endless. As Twitter requires little investment in time, the celebrities and top guns usually reply to a good number of the "@replies" they receive. And once you attract the attention of one person close to the top, a large number of "followers" is sure to ensue.
Online businesses can use Twitter for a wide range of purposes -
To garner tips from bigger players in their fields,
To interact with the top guns in their fields
To interact with their peers, competitors, colleagues or co-workers,
To make themselves visible to clients, offering product support
To create a more personal link with everyone else. Tweeting about random beautiful and ugly things, funny things during the day - in short, providing a Twitter page that's fun to read - can do wonders for business persona.
If you plan to set up an online business, make sure to exploit this tool to its fullest.
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