To Corporate Ceos From The World Champion Li Brothers How The Boss
Cutting 5 million from the Office of the company
Reading, coaching, career ... go ... retired at the most common way, the large double and small double the risk of selecting a maximum of way?? Sea business. Not just for fun, is not licensed to other people, but the two brothers out of their pocket, personal battle.
"Unless you sit at home as pets, otherwise, would do anything risky." Transition even in the face of such a "serious subject," a small pair of mischievous nature of the candidate.
Speaking, the brothers have long had the idea of doing business, they had also rush around to do even from an advertising company. "But the only experience we have gained a step." China's sports industry is still blank is they really want to set foot in the area, "At that time China is mentioned, sports, people can speak out about the brand only 'Ning'. We would like to Mining the 'Li Xiaoshuang' behind the market value of these three words, established his own brand. "
Large double and small double are clear, their biggest advantage is the "Xiao-double" these three words can make a name with the market value is not easy. January 2000, Li Xiaoshuang Sporting Goods Co., Ltd. was founded. Not a penny of the bank loan, 500 million in venture capital came from the large double and small double the savings. "Take their money child to stroke a strange profession, the value of it?" A lot of people worried for them sweat. "Big deal bankruptcy, we have nothing, and then start all over again!" Tacit twins appeared at that moment.
Time passed small workshops Filled rack in the company corridors, large double bright colors against a sample question: "This fabric will not fade in the water?" While pointing to a beautiful little two-sample "prick child ":" the company's logo should be designed to further highlight a number, work number should then fine. "in the staff, the large double and small double is a strict boss, even if the clothing will be put into production design, the details may also be due to The question was "playing" it again, "We are consumers of clothing even if the company all over our relations can not, how can we tested in the market?"
Business six years, two more brothers of "professionals" in the range child. But if the clock back a few years, they have only sporting goods industry outsider. "Frankly, it is not clear 'clothes' and 'clothing' difference, we would have entered this industry." Big Two admitted. Who can imagine a main clothing companies in the business there is not even the beginning of a professional designer. "Or, when we think of as 'professional' is very 'amateur' is." Looking back, large double that during that time as "a small workshop of the times."
Be trifles "Into the community from the very first day, I told myself, you are no longer double-Li from yesterday, you have to try a new industry to the community to accept myself." Xiao-double memory.
Athlete growing up is simple. Start at the beginning, in the face intrigues of the mall, the brothers could not get. "At that time, in order to find the right fabric partners, we are a family find out, ask. Some people see we are new, they begin to bully us." Because the human imagination too bright, large double and small double no less deceived . But besides these, there is a held in waiting for them across?? Learn to "lose" face off. Chinese people are most concerned about is the face, a large double no exception. Founded at the beginning, in order to protect their own face, he took a lot of losing money in the business, "to borrow a phrase goes, and I done it 'hat and no cattle' thing." But the reality is cruel, "in the market, to face but will harm you. "In order to survive, learn to change the Big Two," Now, I can give you face, but I also have their own bottom line?? I can not lose money doing business. "a few years, before the most offensive," preoccupied with business "also became a big pair of" preoccupied with "up.
Severely hit the climbs
2003 years, a sudden "SARS" disrupted the pace of development in many companies, has just set up a three-year double Sporting Goods Co., Ltd. Daniel Lee also failed to escape the "robbery"?? From April to December , a full 8 months of the time, the company's sales figures to zero. "It is the company experienced the biggest blow, clothing inventory too much, the pressure is very big money." Dual language much smaller, but still able to convince people that share of indescribable pressure. Because there is no business, 8 months, had two large double just out of bad. In normal circumstances, he would travel once every ten days; most busy 365 days a year, he has 200 days are running out, "can that time, every morning, I do not know what to do nothing. "
To Corporate Ceos From The World Champion Li Brothers How The Boss
By: viedy
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