Things You Need To Know Before Trading Links
Web site promotion is getting easier every day because of the methods that you can do to advertise sites
. A new strategy is what we call three-way link exchange. Asking a webmaster to trade links with you, or also known as link exchange two-way, it is common to most people. But this new strategy we are talking about is not yet used by many. Let's start by reviewing some common terms and their definitions.
Two-Way Link Exchange (or simply called as link exchange) is simply looking for other sites that in some way related to your web site and ask your webmaster to place a link from your web page to yours and in return, you will the same. This is now done by almost all the webmasters of the world. This means an increase of incoming links as well; of course, help your site visitors to find other sites that might be useful for them.
Three-Way Link Exchange is somewhat similar to exchange two-way links, but the difference is instead of putting a link to another site on your own site, you will put your link on the site you have. Sounds complicated? Let me talk about it since.
Three-way link exchange is not a term cultivated a generic term. This term is used in cases when more than two pages are involved in bonding. This means that the page is linking to Page B and B is the page with links to page C. But Page B is not linking to page A and C is not the page with links to page B.
This is usually done when you own two websites. A website has already many back links and page rank and the other do not have many links back and / or no page rank. You put a link to another site on the web site that contains links back as many and / or page rank and in return, your exchange partner links to put a link on your site that has no row page yet.
This type of link exchange is best done when you have a new website and want to have a good page rank as soon as possible. Of course, that still depends if your link exchange partner has established a good page rank already. So be sure to choose a good and well optimized web site before asking you to trade links with webmasters.
Some webmasters are also using four way link building methods, however, this still is not advisable because it is complicated and it is difficult to keep track of your inbound links and link exchange partners. So, meanwhile, the freedom to use the common link exchange strategies since it is already proven.
by: Michael SeoVida Francis
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