The Voice Is The Most Multifaceted Of Customer Service
Customer relationship management tools abound
, yet lets hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit. Your voice can convey concern, care and compassion. It can alternately convey boredom, neglect or contempt. Your challenge to insure your voice reinforces the service you strive to deliver through your actual words and action.Customer service is about more than mouthing the words customers want to hear. You have to sound believable. How do you sound Try this experiment. Call your own answering machine and leave yourself a message normally intended for your customers. Now replay it. Are you convincing Does sincerity ring from your voice or are you just mouthing clichs in a disinterested fashion
Depending your tone of voice you can alternately sound
Compassionate or Condescending
Confident or Insecure
Knowledgeable or Ignorant
Attentive or Disinterested
Focused or Scattered
Alive or Comatose
Pick one of the following phrases
Thank you for calling. Were excited to serve you.
Welcome back. Its so nice to see you again.
Weve missed you. Thank you for coming in again.
Mouth it a few times to a colleague next to you or over the phone to a friend.
Now ask your listener How do I sound
When youre monotonal you may sound flat and lifeless.
How does this sound when youre tired Uninspired
How does this sound when youre expressive Do you generate good will and energy
How does this sound when youre sincere Is there a genuine quality to your voice
How does this sound when youre friendly Does warmth emanate from your conversation
How does this sound when you are smiling Does your good humor come translate
Mirror on the Desk
There is a reason many telesales and customer service representatives have mirrors on their desk. Its not to admire their beauty or to insure the proverbial spinach isnt stuck to their teeth. In this case, the mirror has two purposes. First, as a reminder to reps to smile while on the phone. Even though their smile isnt seen by listeners, it is felt. When we smile it loosens up our jaws and relaxes us. This is then conveyed through our voice. We sound more relaxed, friendly and open because we are. The act of smiling activates certain muscles in our face and neck and actually alters our disposition for the better. The mirror both reminds us to smile and confirms we are when we glance at it periodically. Not to sound overly Dramatics, but What you see is what they get.
Inflection
When we consider the message our voice sends customers, dont forget to consider your inflection. It is important to understand where in a sentence you put the emphasis. What words do you accentuate Which words do you emphasize Depending on your placement of accent you can send different messages with the same set of words. Consider the following statement Its all over my friend. Depending on the placement of accent and pause, this statement could either lament the end of a successful run of some sort, or be describing the result of a sick bird flying overhead of your pal.
Similarly, this statement, based on inflection, may send two entirely different messages Whats that in the road ahead or Whats that in the road, a head You can see how inflections inform. Lets make sure the information we convey is supported by our inflections.
Actors often take the Shakespearean phrase to be or not to be, that is the question and repeat it alternately while emphasizing different words. For instance, one variant might be To be or NOT, to be THAT is the question
Revisiting our triplet of phrases lets see how inflection alters their meaning
Thank you for calling. Were delighted to serve you.
We can place the accent on different words to convey different sentiments. The capital letters indicate the words being accented through our inflection.
THANK you for calling. Were delighted to serve you.
Thank you for CALLING. Were delighted to serve you.
Thank you for calling. Were DELIGHTED to serve you.
Thank you for calling. Were delighted to SERVE you.
Thank YOU for calling. Were delighted to serve YOU.
For yourself, try this same exercise with each of the statements below, accenting different words within each sentence so as to find the inflection that best conveys your sentiment.
Welcome back. Its so nice to see you again.
Weve missed you. Thank you for coming in again.
Voice Your Concern
Using a pleasant tone, effective intonation, and empathic emotion your voice can go a long way toward helping customers feel heard, valued and cared for. Mama was right, it is more than what you say, its how you say it too.
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