The Ultimate Sales Tip - Give Up The Need To Sell
Most business people will tell you that selling is not their favorite activity
. Lets explore a way to look at the process of sales a bit more favorably.Whether we like it or not---were all in sales. Most of us have an internal dialogue about both selling and closing that is less than positive. Most of us approach the sales portion of our business hoping were not coming off like a salesman.
Most of us hate to be sold to. Most of us have to sell to live. Most of us realize that in order to keep our business afloat, we need to sell. I suggest that you give up that need to sell.
Please notice that I didnt ask you to give up the commitment to sell, but rather the need to sell. The hardest time to do anything is when you need to.
In the revised edition of his book Mans Search for Meaning, the noted psychiatrist and author Victor Frankl coined the term Paradoxical Intentionality. He defines Paradoxical Intentionality as The twofold fact that fear brings about that which one is afraid of, and that hyper-intention makes impossible that which one wishes.
In other words, if you need to do something it makes the task much more difficult. Franks thesis can best be illustrated by an example with which we all can identify.
The last time you needed to get to sleep because you had something important to do the next morning how easy was it to get to sleep? The last time you needed to stay awake for the end of a film how easy was it to stay awake?
So I repeat give up the need to sell. Be committed 150% to making the sale but avoid becoming tied to the outcome of making the sale.
This is contrary to what many of us have been taught. However, if you view yourself as a problem solver rather than a maker of sales this concept will make much greater sense.
I define a problem as, something that exists when there is a difference between what you have and what you want. My definition of business is, The ability to solve other peoples problems and get and make a profit.
Closing is the ability to create an environment in which the prospect can come to the conclusion that our product or service will solve his/her problem.
Based on these definitions, our job becomes a process in which we first uncover whether the prospect has the type of problems our business solves. Next we have to find out if the prospect truly believes that a problem exists (and its important to let the prospect be the judge.)
If the prospect believes that there is a problem, and that the problem is likely to cause monetary or emotional sacrifices, he or she will be more open to having someone who can be trusted help solve the problem. In other words, the prospect begins to close the deal.
Your prospect will begin to convince and influence you that there is a need for your help. He or she will become the source of the sales presentation and the close. As backwards sounding as this may seem its really the way it works.
Because the responsibility of convincing and influencing is assumed willingly by the prospect nearly all of the stress and negativity we associate with selling literally disappears.
Use this approach to selling and youll see a big difference. Instead of a day filled with trying to sell things to people, you will get to solve peoples problems. This is a much more enjoyable way to approach the selling part of your business.
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