The Secrets Why Every Hypnosis Business Must Have a Website
Are you a hypnotist? Do you know why you must be on-line and have a web site or blog
? Look, I understand. When I finished my certification training. I knew, I wanted to be on-line and have a web site. I just didn't know why or how. Without knowing the why you need to be on-line. Your website isn't going to get built and you'll be wasting your cash.In this article I'm going to give you 5 top tips why you must get yourself a blog and fast.
1. The big old yellow book is dying. I'm sorry, to say it, but placing an ad in the big book, is perhaps the worst thing you can do these days, if you want a return for you advertising money. Yes, have a single line ad, i.e. name, address, telephone number. That's it. The fact is more people begin their research, looking for a hypnotherapist on-line than anywhere else. It is quicker and easier for a potential client to have a quick search on-line in the office than it is at home.
2. Having a website or blog is a 24 hour, 7 days a week shop window for you and the services that you provide. If you have created your own products. They market and sell themselves, even when you dont. You work 5 days a week, 8 hours a day. That is 40hrs a week. Your website works 24hrs a day, 7 days a week, every day of the year. It works 16 hours longer than you do EVERY day.
3. With the internet you can specifically target who does or does not see your adverts and website. You cant do this with print media. Yes, there are specific niche magazines, yet even these aren't specific enough to attract your ideal client.
4. Print media, i.e. papers, local magazines. Yes, they have large readerships, yet they are not your ideal client. They are the ideal client for the magazine or newspaper. Just because a local newspaper has a circulation of 4000+. That does not mean they are all going to be your client. Newspapers are there just to sell advertising space and nothing else.
5. Money. It is so cheap today to setup and host (where your site lives) aa web site. You can easily get a quick financial return. Your marketing dollars can go much further on-line compared to off-line. If something isnt working, you can stop it, change it, and tweak it. You can quickly and easily see what does and does not work for your business, within a matter of hours or days and change accordingly. This you can't do anywhere else.
The Secrets Why Every Hypnosis Business Must Have a Website
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