The Role Of A U.s. Translation Company In Global Sem

Companies today recognize the vital role search engine optimization and search engine marketing play in expanding their business online

. Without optimization and targeted search engine marketing campaigns, few companies could remain competitive today in their industry.

What many companies fail to realize in their international expansion plans is the same effort for international audiences. While translations services tend to focus on the translation of websites, marketing material, and supporting customer (or user) collateral, global SEM is often neglected. A savvy us translation company will always present this segment of a global expansion plan online to clients, however, and if your translations services company does not, you may want to consider partnering with someone else.

global sem, broadly defined, is the process of optimizing international versions of your website for popular search engines in target markets and managing the advertising and marketing campaigns specific to those search engines. If, for example, youre hiring a U.S. translation company to help launch your brand online in China, youll need translations services focused on optimizing and marketing in Baidu, Chinas most popular search engine.

For a U.S. translation company to successfully provide translation services for global SEM, they must localize your companys marketing messages for the target language and cultural norms of the markets popular search portals. Messages, idioms, puns, and calls to action you utilize in your U.S. search engine marketing simply may not translate well for your global audience. In some cases, your message may not even fit in the space allotted for advertising in other search engines. With an experienced U.S. translation company, translations services should include the adaptation of these messages into appropriate, effective forms for non-English readers.

Social media is an increasingly important part of the global SEM picture as well. Since global search engine presence can depend in part on your brands presence in popular social media websites such as Facebook and Twitter, its a good idea to extend your global SEM efforts into social media optimization as well, partnering with a U.S. translation company who can provide translations services for your brands international pages and feeds. The greater your social currency online, the higher your chances are for organic visibility in search engines focused on markets beyond U.S. borders.

When considering a U.S. translation company for translations services, be sure to ask for examples of client work they have completed related to global SEM. What is there process for these SEM campaigns and how do their linguists localize for complicated search terms? How well did the translations services perform in international search engines? Did the company help you identify the correct search engines for each market? Without insight into these questions, it can be hard to be sure if the U.S. translation company is right for your global SEM efforts.

Bottom line: Dont neglect global SEM when planning to expand your brand online. It can be the key to establishing your name in foreign consumers minds.

by: joseph

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