The Reasons Why Small Businesses Are Into Social Networking
Having an account on social networking sites like Facebook
, Myspace, Friendster, Orkut, Twitter, and more are now widely known by many of the internet enthusiast and even small businesses. If you will observe, many of the small businesses do not have enough time with the latest technology, however, with the latest survey result, majority of them have joined or have account with social networking sites to promote their businesses.
One of the reasons why many of the small businesses are into social networking is the fewer barriers that they will encounter as compared to online marketing. Many of them have the same biggest complaints with online marketing and two of the most common and biggest complaints they have are the online marketing being too costly and them do not have enough time to do it well and run their businesses at the same time.
Another benefit that small businesses can get with social networking is that they can showcase their expertise and businesses through discussions or forums and eventually built reputation from there.
Other networking sites like LinkedIn allows members to create resumes, leave some recommendations, and create some introductions with each other, thus giving the chance to find employees or business partners easily.
With social networking, turning negatives into positives has never been easy. How a business would react into negative criticism about them is most important that what the criticism is all about. If you are familiar with Yelp, you will definitely see various negative reviews about products and services. However, consumers would be very thankful if companies address this criticism accordingly, thus turning the negative situation into a positive one.
Another great benefit that small business can get through social networking is their ability to monitor online reviews of their businesses, which is a normal thing on social networking sites, reviews sites, and more.
by: ALEN LEW
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