The Fund Raising Idea And Our Customer.
Sometimes challenging to outline, especially in these tough economic times the fund
raising idea needs to be of usefulness both to your possible customer, as well as to the bottom line of the organzation you're working for.Sometimes it feels like you're called upon to execute miracles with little or no time and even less to invest in the project.
The bottom line is that fund raising is a small business and needs to be treated as such.
The fund raising idea needs to be well planned out for any sized project big or small.
During it's design, you need to ask yourself.In addition to providing funds designed for my organization, how am I contributing to the lives of individuals who help us?
That possibly will seem like an strange question when all you need are funds for a church retreat, or school band uniforms, but in these tough fiscal times you need to add value to something that you offer to your customer. Remember that customer is most often not going to be at the retreat, and will not benefit in the way individuals privileged to have been sponsored will benefit.
What also are you giving him or her?
What's their value?
Sometimes it's adequate that it's a tax write off, or merely the feeling of giving and serving a respectable cause. But more and more often with the cost-cutting being what it is, we need to unearth a deeper 'why', what does this look after for your customer?
I additionally caution you to carefully consider the consumer viewpoint of a particular fund raiser, a few such as magazine subscriptions have been twisted to scams in recent years to the point that many decline to buy such subscriptions from a smiling faced young person at their door due to the frequent perception that such is nothing more than a ploy, not really attached to the organization they profess to be with.
And that does not even consider the risky nature of children going to strangers doors, with or without adult supervision.
So in considering the fund raising idea you need to consider the complete picture. Yes, you need funds, but the customer needs value.
With every fund raising idea, ask yourself, 'What does this item, service or product offer our usual customer and what will their automatic response to it be?"
Find something more than the tax write off, or the pleasant feeling, since you acquire those with whatever your donation is. What's the authentic value?
Find something that saves them cash, perhaps a discount card, or a online shopping mall with discounts and you exhibit a solid value to show the customer. If they know they can pick up a percentage back on their next hotel stay or an upfront price cut from a local business that's value.
The final decision for your fund raising idea, really has to be yours however. You need to take into consideration the neighborhood and what has worked for other organizations in your area, rules are not set in rock, a ample variety of fund raisers can succeed.
But you may well realize your winning combination in a fund raising idea that takes the time to consider customer needs and add value to their lives.
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