The Fail-safe Formula For Copywriting Anyone Can Follow
There are a few learnable skills that can make the difference between a struggling marketer and one who succeeds
. One such skill is copywriting.Most people think you need to be a trained writer, or have an inbuilt talent for writing in order to write sales copy. And while that may certainly be helpful, there's a decades old formula that can help anyone write better copy.
That formula is AIDA.
A -- First you need to get their attention. This is most commonly done with a headline that speaks directly to your target market. As experienced copywriters know, the purpose of the headline is to convince the reader to keep reading, to get into the body of the copy.
I -- Once you have their attention you have to get them Interested in what you're saying. That can be done by using a story or anecdote to explain how your product or service can help them. Testimonials can be a big help in this area -- by reading how others have been helped by your product or service, the prospect will become more interested in your solution.
D -- Interest alone isn't enough, so now you have to get the prospect to the point where they Desire the product or service. That's usually done by stressing not the product or service itself, but the benefits the prospect will see if they choose it.
A -- You need all four parts in your sales letter, but it all culminates here where you finally convince the prospect to take Action. Don't drop the ball here - actually ask the prospect to purchase the product or service so they can gain the benefits.
While AIDA, Attention, Interest, Desire, and Action, is an "old school" idea, it's a formula that's at work every day making sales for successful internet marketers. There are many copywriting systems available, but almost all of them use the AIDA formula as a base.
You don't have to be Hemingway to write a good sales letter, just use the AIDA formula and write from the heart. You can be a copywriter and real the benefits of more sales and sign-ups in your business.
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