The Dairy Market - Global Trends and Innovation --- Aarkstore Enterprise
In terms of innovation, the dairy sector represents one of the most active areas of the food and drinks market
. Not only are levels of NPD very high but there is also significant diversity in the types of new products being introduced. In fact, there is no one single theme that is particularly dominant in influencing dairy innovation. For example, while the milk and dairy beverage categories are largely focused on Health and Wellness issues, Convenience and Snacking is a greater market driver in the cheese sector, while Premiumisation and Indulgence is perhaps the single most important issue impacting on development of the ice cream market.
Table of Contents :
1. INTRODUCTION
1.1 Research Objective
1.2 Definitions and Coverage
1.3 Research Method
1.4 Information Provided
1.5 Supplementary Information
2 TRENDS IN INNOVATION
2.1 Market Drivers by Theme
2.1.1 Health and Wellness
2.1.2 Premiumisation and Indulgence
2.1.3 Convenience and Snacking
2.1.4 Lifestyle and Ethics
2.2 Market Drivers by Sector
2.2.1 Milk
2.2.2 Dairy Beverages
2.2.3 Yoghurt and Desserts
2.2.4 Cheese
2.2.5 Ice Cream
3 SECTOR ANALYSIS - MILK
3.1 Health and Wellness
3.1.1 Functional Milks: Instrumental in milk market growth and NPD
3.1.2 Omega-3 Enriched Milks: Star performers in functional activity
3.1.3 Cholesterol-Lowering Milks: Limited coverage but still of major interest
3.1.4 Vitamin- and Mineral-Enriched Milks: Greater focus on specific health benefits
3.1.5 Milks for Digestive Health: Still underdeveloped but interest increasing
3.1.6 Highly Digestible/Lactose-Free Milks: Large target audience; growing niche
3.1.7 Weight Control Milks: Reduced-fat joined by specific weight loss products