Ten Marketing Ideas for Retailers - Creative Marketing Ideas
Ten Marketing Ideas for Retailers - Creative Marketing Ideas
Marketing a retail business is too often approached in a traditional business way. I'd like to share some non traditional ideas to promote your business, ideas which leverage your connections, community and others nearby to build a better and more successful business for you.
The ten ideas below are not the only ideas for marketing your retail business. Reading them should get you thinking of fresh ideas for yourself.
So, here we go, ten ideas for marketing your retail business:
1. Start a Facebook page and invite your customers and friends to join you. Facebook costs nothing to join and if you stay within the Facebook rules, promoting your business is free.
2. Start a Twitter account and use this to promote your business through tweets about deals and product knowledge. Your tweets will attract followers and, hopefully, new customers. A Twitter account costs nothing to setup.
3. Sign up for every free online directory and listing service you can find. Make it easy for people in your area to find your business when they search for products you sell.
4. Host a community focused event around an issue of importance and which connects with what you sell. If you are a clothing store for example, why not host a massive bargain sale where people can sell their used clothes with half of what they make going to a local charity. If you have a bookshop do the same with second hand books.
5. Start a blog where you share valuable advice about the products you sell. This will help you get known as an expert. Shoppers love to buy from experts. A blog, using Blogger or Wordpress costs nothing to setup.
6. Create discount cards co-branded to a local school, club, church, community group or association offering a discount for their members and a small rebate on every sale paid back to the organisation. This gets the members of the group promoting your business because you are helping a cause near to their heart.
7. Put a sign in your car window promoting your business. Too often, retailers do not take up simple free advertising opportunities like this.
8. Write a series of articles for your local newspaper. Get known for your specialist knowledge.
9. Offer yourself as an expert to your local radio station. Promote yourself as having content which will appeal to radio station listeners.
10. Cover up your front window with a sign announcing something grand and amazing to entice people to step inside and see what the secrecy is about. Make sure that what you do offer is amazing and exciting.
11. Find ways to do more than people expect of you. Under promise and over deliver. Word of mouth is the best form of advertis
Now Pay Close Attention --
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