Talisman of US Retailer Abercrombie & Fitch to Be Survived in Economic Crisis
Talisman of US Retailer Abercrombie & Fitch to Be Survived in Economic Crisis
The economic crisis is a major reshuffle. After the end of this shuffle what is been left behind will be the luxury goods industry core with a relatively smaller scale, but has a stronger the strength. The latest surveys showed that, if wanting to pass the Depression safely, the brands either made use of small profits but quick turnover, or insisted on superior quality and brand image, relying on the support of the customers to weather the storm.10 Whys and Wherefores That Will Bring about Harm to Your
Because the price factor becomes more sensitive during the recession, most brands will reduce their price to weather the storm. However, there are a few brand stick to their standpoint, refusing to compromise the precarious political situation. Chanel, Louis Vuitton and Herms are the representatives. Chanel handbag-known Link Check prices goes high in bad situation, but not fall. Louis Vuitton has been maintaining a steady profitable trend insisting on not discounting, having created a high-quality image, by its own superiority in the Asian market. Herms has always been priced high, which helps to avoid a large portion of risk, while a limited customized tradition of services also help save the unnecessary upfront investment. Fashion blog Bagsnob.com claimed: "I believe that true luxury consumers are not subject to the economic crisis, because they are not likely to earn a monthly salary." Victoria who is crazy about Birkin bags is the best proof.Predominant for Labour Day
Conversely, because middle-class consumers seek some cheap alternatives, such as Coach, these middle-class brands won their spring. The Top 5 Best In [W Score" report, Coach wins competitive top by 92. Summarize the New Prime and fitch clothing of Kylie Minogue7 high score. Attention! Abercrombie & fitch May Cause Deformer to You Williams said, "On the basis of displaying the higher priced products, Coach introduced a number of style with acceptable price according to the consumption psychology of the depression-era people. Such measure is useful for the brand. I think the key of the success of this company is to closely follow the customer's needs."
Of course, even profitable brands can not avoid the impact of economic environment in the same market. Chanel lay off 200 people earlier this year, Herms` CEO Patrick Thomas said clearly: "We are in face of the crisis, the entire luxury industry can not turn a blind eye to this. Expecting Herms to expose beyond the crisis is impossible." In this case, the brand must use the money in ways. Chanel is not because reductions in spending cut their own "Paris - Moscow" Advanced Hand Workshop series and the "Paris - Venice" in early spring vacation series. Moreover, the two films reflecting the life of Coco Chanel, "Coco avant Chanel" and "Coco Chanel & Igor Stravinsky" were also released in 2009. Chanel always maintains high media publicity. Its seven workshops imply the high quality of its products to customers.
Its non-discount policy is not limited to high-end luxury brands. Timberland outdoor brands under such a grim situation still decided to expand its high-end line's Timberland Boot Co .. the brand is relied on a loyal customers which accumulated earlier years. And fitch clothing insists on no price cuts at the risk of losses. According to a survey, the company's net losses were once as high as $26,800,000. The sales in May were down 23.5% compared to last year. We spent a lot of years to build the brand, and our competitiveness is the quality, style and shopping experience rather than price." The CEO of A &F Mike Jeffries said. GaryWilliams would give a positive assessment on the A&F: "Although their situation has become critical, but on the brand image perspective, they are still very competitive."
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