Steel Prices Hit Business Plan Kitchen And Personality Change Aucma Card
The way of steel and other raw material prices soared
, making the already profitable consumer electronics business matters worse, domestic appliances business to do? Transition to other industries are the first two years the main way to break through home appliances can be with the panda,Oaks And other companies have folded Jian
Mobile , Automobile and other fields, this road seems to have become a dead end. By comparison, home appliance sector enterprises adhere to it by virtue of personalized products and services out of the home appliance industry in the future. Recently held in Nanjing, "Aucma 2005 individual needs and service customer forum" on Aucma business, said General Manager Zhou Mingjiang, 2005, Aucma will be extended "for customers to find products," the service concept, the full implementation of refinement, differentiation and personalized customer service strategy, to seize the market brought about by rising raw material shuffle opportunity to improve margins.
Raw material prices are a blessing not a curse
Recent years, with improvement of living standards and diversification of kitchen appliances, fashion, beauty, personalized
Kitchen Electric to become the focus of the consumer chase. The resulting derivative of the selection and post-service support is difficult and difficult to kitchen appliances are also restricted the biggest problem in China. In this regard, experts pointed out: service transformation, market segments and further improve the service to improve the status of the Chinese kitchen appliance best way.
Last year, raw material prices, price wars heat up the market, many home appliance industry fell into decline in sales, profit fall in. Household electrical appliance enterprises in a number of grievances, the Zhou Mingjiang is that raw material prices are not only difficult, but also opportunity. Zhou believes that the long term, raw material prices will continue for a long time, in the process must be a number of strength and not enough small business word within, which brought to the brands the opportunity to increase market share. And solve the problem of declining profits depend on to enhance and deepen the level of products to address market segments.
Personalized "Chuang" market Consumption levels and consumption habits of the customer's brand choice decision, customers need to meet the needs of different brands, same brand, there are different needs of users, and many other features of the market and the consumer determine the trend of personalized consumer appliances. According to Zhou Mingjiang introduced Aucma market characteristics in the full study, the implementation of the "as customers find products," the personalized brand strategy. Brand differentiation strategy in the guidance, Aucma sales of many products good sales momentum. Refrigerator products which increased sales 50% breakthrough, freezers, display cabinets growth rate of breakthrough products 30%, while the kitchen ware products jumped more by doubling the speed. Kitchen appliances have become the biggest increase in sales of products Aucma.
Statistics: Aucma the first quarter alone increased by 1.5 times on kitchen and bathroom products. Of which 80% of consumers bought a complete set. Experts say that, "to buy kitchen appliances package" will become the kitchen and the main trends in consumption of home appliances.
Steel Prices Hit Business Plan Kitchen And Personality Change Aucma Card
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