Small Businesses Take A Good Light Next Four Steps That You Nvc
First push business background, way of living after the push
, again and again leading product, the final release of all consumer products occupy the space, which is a famous line in the Chinese market. These companies along this route upstream, and jump up the world famous "slow four steps."Focus on the development of brand, to design innovation to seize market innovation space. Compared with the world famous brand, the impact of deficiencies of these companies to promote brand unrealistic corporate brand, focusing on product brand is the only choice: market structure innovation and product design innovation.
Such companies to new insight into the customer perspective to the core needs of the core needs to stick to their positions as to break the world famous features according to customer defined market structure of China's classical model. ELLASSAY Women long years, "feminine" occupations Women in element design, fabric selection and all aspects to achieve this need. Women in the clothing consumption is "changeable". But the thought that the song power, only to find themselves able to service the kind of woman? To their targeted customers, and often told myself not greedy attempt to serve all women, are cautioned not to attempt their own services to all their needs, find the core needs? woman in the choice of clothing on the same things. They change only the latest element in combination with the core needs it. It is not difficult to understand why the force with songs accompanied by a lot of women's brand thinking short-lived, because they would rather keep looking for new customers, would rather keep copying popular fashion, preferring to blindly follow the world famous, do not want to figure out a woman needs to spend effort .
Integrated global intelligence independent design innovative products, rather than the so-called advantage of a breakthrough product in China. Competition in the face of global brands such companies, both open cooperation and independence. FIYTA regularly layered with Swiss watch industry-level exchange and cooperation, participation, learning and understanding in the international giant's brand value range in positioning their market space, watch the design team has a lot of wisdom into one international. But they stick to their core needs positioning and value proposition, integrated global design resources to serve the core needs of the value proposition and positioning, to avoid plagiarism, in the fierce market competition to maintain its own style.
Develop and nurture customer brand, and the most promising new one from the periphery into the mainstream consumer. Has a customer can have a brand with the brand continued to have the order, which is the brand competitive way. Sun lamps have been accompanied by a large international order, to the giant landscape lighting for 10 years, the profits of this order to do its own brand was more than 2 times. But the sun refused to "come out of the pie", with a fortune of this document can be issued 10 years cultivating an international giant that can compete with the "Sunshine brand lamps." Later, the international giant, told the Sun's chairman and CEO, "The years spent with you the cost of competition than the early years to more than the amount of your order", a word, then the order to eliminate competition in the brand is the first goal, to get a OEM quality is secondary. Sun has long been looking to understand, years of international competition, know the "source of wealth is better than wealth, received a wealth of orders received but lost a way of getting money," a source of wealth of many of today the formation of loyal customers and long-term solidarity relationship.
Passively waiting for the world famous group after group of customers with different growth target consumers, these companies are to develop the Chinese customers but also cultivate customers. These companies from the reality on the most promising emerging strategic lock people, and grow with the mainstream middle-aged market.
The development of brand, brand to brand and provide a platform for our customers. Good brand is not necessarily large companies patent, which must be good patent. Long period because of brand development for the Fight Protracted War, these companies set up to face the reality of survival, "Trident Business": agency brands, the production of top-level, and cultivation of China's own brand to establish sales channels for customers to learn the world famous brand study marketing experience, so that their products are brand-name customers can also purchase experience; for the world's top brands to OEM to ODM, the development of the brand has not only accumulated production platform, and make their customers get brand-name manufacturing quality; five years earlier than their peers to start building brand team to develop its own brand.
Brand culture, create brand differentiation and sustainability. Brand strength stems from the competitiveness of enterprise systems, an invincible position in the target market space, rely on consistent with the brand strategy and operations of comprehensive strength, and does not allow the style and no substance, to bring customers to experience a sense of belonging before the long-term is a real intangible assets, when the creation of brand marketing director peers want a miracle, the CEO of such companies working slowly and deliberately shouldered the responsibility of long-term. Because they believed that "culture is the root of the brand, the staff is the brand's first customer." They believe that the brand has brought competition to the good and the beautiful brutal business, dedicated to serving our customers in good faith is not hypocritical, transparent and fair not make money against their conscience, and proven on the basis of social and cultural training of professional integrity and good quality of people, progressive staff high-quality customer service, beautiful environment professional corporate services staff who practice the values and ideals.
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