Small Business Keyword Research
When you're promoting any business online, there is always a certain amount of groundwork
that needs to be done before the actual promotional campaign can begin in full. One of the most important areas of groundwork which you need to do before engaging in any actual marketing efforts online is that of keyword research. Internet marketing for small business can be extremely effective, but if you haven't done your homework in terms of the keywords that you're targeting beforehand, you will quickly find that you're spending time and money on marketing that may not be effective.Simply put, keywords are the words that people put into search engines when they're looking for something online. Internet marketing is, to a large extent, about deciding what keywords you want your site to target. That way, when people search for those specific terms, they should find their way to your site. You need to pick the right keywords to target though, which is done through keyword research.
Keyword research is a very detailed subject, and in many cases an SEO firm will use a number of different methods to finally create the keyword list that they will target for a client. Even if you're doing your own online marketing for a small business, you can do some basic keyword research that will help you make sure that you're getting results for your time and effort. There are both paid and free keyword tools available to help you do such research, but even the free tools can provide you with important information that will be very helpful.
The Google AdWords external keyword tool is a great place to start when you're doing keyword research. There are two main things that you want to look for when you're doing your keyword research. You want to find keywords which are searched for enough to provide traffic that is worth going after. You also want to find keywords for which there exists less competition. Anytime you can find a keyword or key phrase that gets reasonable search volume with lower competition, you've found something that you should absolutely be targeting for your business.
If you're moving beyond basis keyword research, there are paid software products available which will allow you to delve more deeply into this area of internet marketing. Keyword Spy is a popular choice which is used by many people with slightly more experience in online marketing. It allows you to see what competitor sites are targeting for their keywords, and can help you find profitable keyword and ad copy combinations when promoting a site through PPC. If you're using pay per click marketing, and not just worried about SEO, then a tool like this can be a valuable asset.
To try to promote a site online without doing keyword research first is basically going in blind. You can save yourself a great deal of wasted time, effort, and money, by using even the basic free tools to properly select your target keywords before you begin optimizing your site.
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