Six Ways That Can Make Your Business Blog Set You Apart
Different from what the conventional wisdom would say
, your business blog is not the area for selling. Because the normal customer is already swarmed with advertising from the moment he or she signs in to the internet ' either on PC or a mobile ' there is not only a growing immunity to "hard selling" but eventually a protocol has developed which directs "social" areas as basically a place for connecting, not converting. Blogs, Twitter, facebook and the likes are in this category.So why would you start a blog on your business site? The following are five main reasons you'll want to get into the blogging business right away:
To Educate Your Visitors:
Your business blog is the ideal place for you to educate those who are interested in your industry about various aspects of use, application and troubleshooting. For example, say you are a web designer; on your blog you can share design tips with your readers. This is a great way to establish your company as a social expert in your area.
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For Branding
With a quality blog you can greatly enhance your brand's image, gain credibility in the social media arena and, most importantly, give a unique personality to your product. To have a blog where your company people can communicate openly with its consumers is the best way to show them that you are committed to transparency and your preparedness to deal with their concerns.
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To Become a Thought Leader in Your Industry:
Make no mistake about it, your blog can set you apart from every other person or company in your industry. Blogs have become the reason for several people's professional success. If you're a writer, your blog can get you close a book deal. If you're a media analyst, your blog can become a go-to source for journalists and news watchers alike. If you're a programmer, your blog can be a great way to attract new projects. In time, your knowledge and popularity can aid you in guiding the agenda and even become a leader in your industry.
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To move up on search engines (SEO)
Blogs are a great way to add content to your site without having to hire expensive copywriters or worrying too much about making a sell. What this content does is not only increase the number of indexed pages of your website but also offer an endless and incredible opportunity to use your keywords and even, with a special post or two, go viral on the web and earn a ton of back-links in no time.
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Event Promotion
Event promotion is an entirely legitimate and popular way of using business blogs. Whether your company is sponsoring an event or participating in one, your blog is a great way to let everybody know about it and invite those who are interested to be connected with your company outside the internet.
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To Serve Your Customers
The last but by no means least important way of using your business blog is to address your customers' questions about your product in a way that will not only help other customers but also convey to your readership that you are committed to customer service and ready to help with any concerns or questions they might have, now and in the future.
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