Simple And Surefire List Building Techniques For Online Business Success
As online businesses are comparatively new and have come into existence only in the last decade
, owners are not sure about the tools and techniques to employ for a sustained marketing effort. Usually, they make the primary mistake of using the time tested processes of land based businesses for their online set up. It is for this simple reason many online businesses are not making enough sales as their marketing tactics are not tuned to their online presence.
You may be selling any number of products or services, but you cannot succeed on the internet without effective list building.
While doing business online, the face of the operations is your website. It is like an online store that does not have the luxury of sales persons or marketing staff to promote your products or services. Your website has to do the talking and attract visitors as any offline business establishment has to do. As you get a flood of visitors to your website, you need their contact details and names for following up.
It is just like a land based business operation, but here you need your website to be the primary portal for advertisement. If visitors come by the thousands and leave without leaving their contact details, you would fail in your marketing efforts. You need proper systems for luring them to your website and influence them to leave their details to enable further following up.
The process of getting contact details from visitors is what is commonly known in online business circles as list building. You need to have an opt-in form prominently displayed on your website as they are not expected to search around. The website should be easily navigable and the opt-in form clearly visible. With great squeeze pages, you need to put in attractive offers like free e-books and videos to attract visitors.
You can also put opt-in forms of other big websites of business owners selling similar or relevant products or services and earn commission from them. Developing great capture pages and loading them with free offers is an ideal way of list building as it would encourage prospects to leave their contact details before leaving your site.
Usually online business owners work with very low investment, but if you have some outlay for advertisements, then try Google AdWords. Relevant sites will show your ads based on keyword matches and you can also get your website shown in some of the premier search engines. Primarily, the ad budget will depend on the amount of list building you are thinking about as well as the returns you are expecting.
But you should instantly service the prospect leaving an email id by sending a thank you message and also leaving options of opting out in case they want to stop receiving your product offers.
by: Jeff D McQueen
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