Seo For Small Business - Turning Your Website Into The Most Popular Place In Town
In some ways, opening an internet business is a lot like opening a store in the real world
. You search out the perfect location to open your store, on the internet, that is your web address. You build a beautiful store that is welcoming and attractive. On the internet, that is going to be your website. In both scenarios, you stock quality merchandise, and you wait for customers to start beating down your doors. And you wait. And sometimes, wait some more. And that is where the similarity ends.If you had a store in the real world, you could at least hope for some traffic to come to you, just because the outside of your store looks interesting. For an internet store, there is no cozy Main Street location that people will notice as they drive by, on their way home from the gym. An internet store must bring traffic to itself, rather than waiting for traffic to happen, and that is where SEO for small business comes in.
If your store in the real world wasn't getting enough business from the casual passersby, you would advertise to get people in, right? You would put up a billboard or two, get listed in your yellow pages, maybe take out an ad in the paper or even buy some commercial airtime on the local radio station. Before long, customers would be bound to stop in. By hitting your local area and getting the word out to all of your neighbors, you are bound to bring in some new business.
On the internet, the world is your neighborhood. There is no street corner that you can put a sign up on, no local radio station to run a commercial on. If you want people to come to you, you will need them to find you when they type a keyword into a search engine, like Google, or Yahoo. They won't be searching for your name; they will be searching for your product, so you need the search engines to find your site when people search for your keyword. SEO for small business is how you make this happen.
Search engines aren't like people. They aren't drawn in by fancy decorations, or free food. They don't care what color your carpet is or that you offer parking validation. Search engines scour the internet, looking for websites that most closely match the search terms that a user has entered.
If someone searches for "edible camera cases", you can bet that those search engines are looking for sites that reference edible camera cases. Sounds like a winner to a search engine - , they will "read" through the content of the site - 101 Recipes for Edible Camera Cases? Score! -, they will look and see if there are links back to your site for that keyword phrase - linked on the Top 10 Edible Camera Case Companies in Des Moines? That'll work! -, and then they rank their results and spit them out for the end user.
The sites in the number one and number two spots might not be the best places to get an edible camera case at all, but they were the sites that had the best SEO for it. SEO for small business makes the difference between people finding you and you sitting in a room full of edible camera cases, all by yourself, wishing that you had gotten less of the banana flavored cases.
Chances are you want traffic. To get traffic, you will need to optimize your site for the search engines. Once you have it optimized, you will want to keep it optimized. Are you ready to get started? Now is the best time to take action and get started today!
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