Search Engine Optimization For Your Business's Success
Your website is your soap box, your means of communication with the world at large
. It's the way that potential customers find you, and the way that you can share your expertise with the masses and build a reputation as an expert in your field. But if the only people who manage to come to your website are those who type in the URL from your business card, then your message can't get very far. And neither will your business.
That's where Search Engine Optimization comes in. SEO, as it's known in the web design world, is the secret to making your website not just attractive and easy to navigate to your visitors, but to the Search Engines as well. Every search engine has "spiders" or "bots" that crawl the code of your website, trying to see just what your website is about and who would find it relevant and useful. Your rankings in the Search Engine results pages are determined by just how pertinent to an individual search the Search Engine's bots have determined your website to be.
For many businesses, this is a major problem. Any web designer can create a beautiful website that you will be proud to show off and that your visitors will enjoy coming to. But more often than not, behind the scenes those beautiful websites are a mess, and very often give absolutely no information to a Search Engine bot what the site is about. And as a result, that beautiful website will be lost in the myriad of sites online, getting only a smattering of visitors a day, if any at all.
Website SEO is about having a website that will make it perfectly clear to the Search Engine spiders exactly what your site is about, and will help you get the rankings you need for your business's success. That means that if you're a lawyer in Minnesota, you'll be able to sit at the top of the results for a search term like "Minnesota lawyer" or "law firm Minnesota", right where you need to be for potential clients to find you.
A website that's optimized for the Search Engines is a must in the business world today. Which is why it's vital that you choose a website designer who's an expert in SEO. You'll have a site that has clean code that's W3C compliant and that gets your message out there to the exact audience that you're trying to reach.
A properly optimized website will also mean that your visitors will have a much more user-friendly experience. Cleaner code means faster page load times and a more visually appealing interface, which means that not only will you be able to get more visitors to your website, but they'll stay longer as well and want to come back for more.
No business can thrive in today's market without a well SEO'd website. And your business is no exception to that rule. Imagine getting hundreds or thousands of visitors to your website every day, all looking for the precise products and services that you have to offer. The income potential of a properly Search Engine optimized website is reason enough that good SEO is a must for every business today.
by: Victor Antoglia
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