Quick SEO guide for your business Part 2
For great SEO, it is important to keep the scores of each SEO strategy in mind
. The choice of the strategy should be on the basis of positive and negative points attached to it so that it does not prove bad for your search engine optimization. Well laid out checklist will help you make use of each and every technique which can take your online business to new heights. Apart from professional help and content, other quick points from the checklist can help you with your SEO operations.* LINKS AND URL STRUCTURE Links are another important aspect of SEO. Checking for their effectiveness is extremely essential; otherwise search crawlers will not even come to know about them. The users may not get what they are actually looking for if your website is not noticed by the search engines. Links ensure navigation and it is important to attract visitors to your website. Navigation keeps the website active and this becomes positive point for search engine optimization. More number of outgoing links may not always be beneficial; therefore one should optimize outgoing links. Links in your website have to be working and in case if it's not leading to another page of your website, then visitors in no time will switch over to a better option which will affect you overall SEO. URL structures of your website have to be very clear and not complicated otherwise it will have negative impact on your search engine optimization.
- Links from .edu and .gov sites will always be a positive SEO move for the businesses
- Links from similar sites has to be part of your checklist
- Cross linking is not advisable along with outbound links to bad neighbors
* SMOOTH SEARCHES Image search plays a crucial role in online business; therefore image selection for the website has to be done carefully. For effective SEO, images have to be optimized and should be properly tagged also to show that images are relevant to the page and to the website. Some other quick SEO tips for your checklist can be
- Keyword in title, body and anchor text
- Clean up dead links
- Add relevant keywords to metatags also
- Link only to the reputable sites
- Link to other posts within your website as often as possible
- Create a sitemap for search engines.
- Avoid keyword stuffing
- Include keywords in headlines and also in the title of the post
- Mention keywords in URL also
Quick SEO guide for your business Part 2
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