Promotional Clothes - 5 Ways To Avoid Making A Costly Mistake
Selecting the right Promotional Clothing for any promotional activity should not be rushed
. You need to know who your target audience is in terms of age and geographical location. Sending heavyweight sweatshirts to giveaway on a sunny island location is not a good idea. This article will give you 5 great tips to help you make the right choice first time.1.Know your intended recipients
Make sure you know who the intended target audience is and where the promotion is going to be run. Many companies think that a white Tee shirt is appropriate for all events, it is not. However you can be sure that the over 65s would be happier with a sun hat than a Skinny Fit T-shirt every time.
2.Select quality over quantity every time
Always choose a smaller number of a quality products because giving away lots of cheap promotional clothing is a short term solution. 500 good quality Tee shirts will last longer and be worn more often than 1000 cheap ones. As well as investing as best you can in the right type of branding. If the garment is a polo shirt or jacket always try to get them embroidered for a classy looking finish.
3 Check when the promotion is taking place
Many companies plan their promotional activity well in advance. Always find out when the event is happening, it may be extremely hot in a locality in August but be below freezing in October. If you don't select the correct garment for the climate you can be made to look rather silly.
4 Check the breakdown of male and female recipients
If your promotion is being aimed at one particular section of society then make sure the garment is right for them. Using skinni fit tee shirts for a mens rugby promotion would not be a wise thing to do. History is always useful, find out what worked before and what did not.
5 Know your budgets from the start
So much time can be wasted at the outset through not being certain of what the budgets are. Remember if your design has lots of colours and lots of print positions this will impact upon the unit price especially for small orders. Check how much you have before you start ordering samples.
These 5 easy tips, if followed can save you lots of time and money. There is no need to employ rocket scientists to order Promotional Clothing all it takes is a little common sense and some planning. Talk to your Promotional Merchandise supplier at the earliest stage possible and seek out their expert advice. It could save you lots of time and money.
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