Promoting Your Small Business Online
Before the internet became the most common way for people in the western world to gain information
, small businesses had to go about their marketing in a very different way than they do today. They had to try and leverage a very small marketing budget in a way that could at least gain them enough of a market share to squeak by on. Now however, if they employ the correct internet marketing tool for their industry, they can quickly move on to a more profitable and easier model for promoting their business.The best thing about the internet is that there are no geographical barriers to contend with. When you were selling a product in your own local area before, you were limited to the people that had easy access to your store. With the internet though, your customers are everyone that can find your website. All you need is a good courier to ship to them, and you never have to worry about limiting yourself to a small customer base ever again.
There is a lot of competition online though, and it is important to find ways to make your company the one that your potential customers want to buy from. The best way to do this is by finding a way that your website will stand out. The website is the most important tool when it comes to marketing your business.
There are some things that it is absolutely critical that you keep in mind when it comes to your website. First, the design should be professional and error free. This doesn't mean that you have to spend a fortune, but you do need to look like your site is owned by a legitimate company running a good business. You also need to test it thoroughly before you start promoting it to make sure all links, forms, and functions work in the way that they are intended to.
You should also test your site frequently. Split testing is a very valuable online method for increasing profits. Drive a certain amount of traffic to your site and measure your conversion rate. Then, change one thing about your site, something as similar as the ordering of your sales pitch or the background color, and measure the conversion rate on the next raft of traffic the same size. Comparing your results can give you insight to changes you should or should not make on the site.
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