Printing Industry How To Use "the Experience Economy"
Speaking of experience economywe have to mention Jobs's appleeconomic experts believe
that apple has become the big winner of electronic commodity mainly because he is good at using the experience economy. Jobs succeed in grasp the characteristics of experience economy era of consumption mode, which do not use the traditional rigid marketing means, but to create the "cool" experience, becoming a kind of personalized logo.
In contrast, in the area of traditional economy, there is a lot of printing enterprises still to focus on cost reduction, quality control and service improvement. This can not say no, but this is just an American management theory in nineteen fifties, adds Japanese manufacturing enterprises successful path in nineteen 70 80. However, this traditional business model started to decline nowadays. As the representative of "experience economy" marketing mode, Apple, Starbucks, Nike and other enterprises has replace the position of the traditional mode of enterprise management. They all succeed use the brand image, and make it fully blend in the customer experience. If there haven"t the "feeling" of the brand image from "experience economy", their rate of profit must be decline at least 80%. These enterprises are the first to enter the "experience economy", standing in their way, products and services only the "experience of bearing platform". By the way, whether printing industry can also experience such a development path of raw material economy to commodity economy and service economy, experience economy?
Actually, there is a lot of printing enterprises try to this marketing mode under the influence
of market environment. For example, Gaitu net, which is develop rapidly, they provide users with massive business card design template, the user can experience the convenience and fast business card design for free, what"s more, the rich templates in the website is good to hear or see. this way of user personally involved, let them more profound feeling network printing brought more choice, more convenient, more affordable, more efficient ... ...
In the age of internet, printing industry has also been deeply affected, the rapid rise of the Internet brought about the "frictionless economy" means that the customer can compare each printing suppliers price in a very short period of time, this will push customers looking for the lowest price, and inevitably lead to the printing market prices close to the marginal cost of the printing. If people can quickly learn to buy, and the lowest price to print, so, the only reason to attract them to purchase printing products and printing services for higher price, is a particular purchase experience, it is the reason why Gaitu net can success. Because the Concept of "experience" blended in the website, the positive hint and the impression created by the company will show to the customer. Before received the kind of product, customer already have the favorable impression to him.
Along with the continuously improve of product awareness, There will be more people share fast, efficient business experience in the future.
by: xiaosu
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