P & G's Most High Global Price Increase Of 16% Consumers Do Not Buy It
Affected by the rising cost of raw materials, P & G 7
, announced that from September, the company textiles, household cleaning products, hair care products, soap, shaving supplies, hygiene supplies and other product prices will increase 2% to 16 %, and this is one and a half since the P & G's most significant price hikes.
Raw material costs rose 45% in six months
Undetermined price adjustment in China has been rising Tide
, According to Information Times reported that P & G China spokesperson yesterday Chang Chun Cheung (9), told reporters that the Chinese market price adjustment yet, but the prices are quite possible. Impact of international crude oil prices higher, compared to 2006, daily chemical industry, raw material costs doubled.
"I wake up every morning the first thing the Internet to see oil prices." Lonkey general manager Fu Yongguo introduced only this year until now, by the impact of international crude oil prices, the company's raw material costs had increased 45%. The comparative cost of raw materials in 2006, Liby said spokesman Xu Xiaodong, costs have doubled. According to Fu Yongguo
introduced on products from the raw material composition, surface active agents from one-third, one third from the packaging, which is two thirds of the raw materials, all from the oil derivatives, the cost of raw materials are crude oil prices led by the nose completely, dependence up to 100%. For example, the production of detergent required per ton of diesel oil consumption more than 50 kg or the corresponding gas.
Reported in parts of southern China Tide detergent prices have increased, and some areas still do anything. "This price increase is Tide laundry detergent for the entire Chinese market for not only the tone in some areas. As we were going around the dealer communication, price adjustment time may be inconsistent, but the amplitude will remain unified, probably less than 10% . "Qun Xiang said.
Opponents: Avon Unilever price increase yet
P & G's biggest competitors in China, vice president of Unilever Greater China Tin Man had an interview yesterday, said that currently the global headquarters of the company has not received notice of price increase, but the price adjustment is always some up and down , but nearly two years, the production cost of raw materials and substantial increase in the price is basically making an upward adjustment, but will only be adjusted for different products. Avon China, the relevant responsible person said, the company not yet have a price increase plan.
Local personal care hair grab the market attempting to use the difference
Local wash Hair Care Series Brands do not want to follow up on P & G's price increase. Good, general manager of Guangzhou Di Huang Jiawu do not think the timing is good Diti price. According to Huang Jiawu said Di current good shampoo 200ML retail price between 10 to 11 yuan. That compared with price increases before the P & G Rejoice Series 200ML16 yuan price, have some price advantage.
"Although the raw material almost daily chemical products, but each firm on the affordability of higher oil prices will be different. And from the oil supply and demand situation, prices have been high it is unlikely, this time price increases, We do not think long-term plan. "La Fong International Holdings spokesman denied that its pull Cuihong Xi Jie Fang and rain will follow P & G price increases.
"Although the camp is very strong foreign personal care hair: P & G's has Rejoice, Pantene, Head & Shoulders, and Unilever have Hercules, Xia Shilian, but in recent years, a good di, La Fang, Shu Lei, floating on film and other local brand rise, now two forces are almost equal distribution of country. "Day of veterans of South China, said P & G family of the personal care prices, local brands do not follow up to make the brand opened two camps greater spread, from the market competing point of view, it will be more opportunities for local enterprises.
The source said that NICE's century-old conditioner brand has Teng jumped back, standing White had acquired Oni listing will also be repackaged, these will be led by foreign investment to date of P & G giant impact create the new.
Not blown the whole day price rise of the wind industry
P & G's Most High Global Price Increase Of 16% Consumers Do Not Buy It
By: xxyxy
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