Ordinary Income Taxes Significant Knowledge Base

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Many sales managers monitor their sales staffs' activities based on the number of business cards each rep collects during the day. You can easily rate the effectiveness of your daily routine by counting the cards your collect. You'll have a better idea of how many leads you're generating if you give a card each time you receive one.Your business cards are one of the most productive pieces of collateral you will generate. Consider them the seeds of your business, and scatter them widely.

A professionally designed logo adds distinction, eye appeal, and can effectively "make" or "break" an otherwise ho-hum business card. A good logo helps a customer both relate to your business and to build trust. Generic clip art may actually hurt your business. Prospects might wonder why you can't afford quality artwork and may question if you're in business for the long haul.Meaningless graphics (such as monogrammed initials) may add distinction to your card, but they don't convey information or give prospects a reason to call you. Which would be more important to you -- fluff or valuable information? With the advent of online business card design services that allow you to create business cards from brilliant full-color templates, some of the factors discussed above are certainly relevant. Adding color is probably the single most effective way to add appeal to your card, but you don't want the text and the background to compete with each other. Learn more about how colors affect human emotions

Use them as scrap paper when you need to jot down a note, Instead of a napkin, use the back of your business card to write in your cell phone number. "This is my direct line," you might say, construction the prospect feel important and bringing about him or her a reason to keep your card.

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How do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure -- Not necessarily.Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it,

Referral Pile: These are people you have purchased goods or services from that you might recommend to other people or use again. By referring others, you build good will both with the person you referred and the person whom you referred. At some later date you might sub-categorize them into types of service, or just keep them in alphabetical order. It's important that it works for you.Current Customer Pile: These are active customers who are using your goods and services. They are part of your gold in these piles. You want to keep these cards front and center in your mind, reaching out to these people on a regular basis.

Keep a schedule and goals for making contact by phone calls, emails, or snail mail. Periodically go through your filing system and update or delete old information. The reason you store this information is to keep in with people -- use your new organizing system to stay efficient and your business will thrive!Do your business cards work as hard as you do to gain new contacts? If not, you need cards that will grab attention and spur curiosity.Make your life a house your heart can live in. With a door that is open to receive friends and a garden full of memories of many good things.Spend money on decent quality business cards. Home made cards just don't compare to the quality of professionally printed cards. Your cards reflect your business - do you really want your cards screaming cheap!2. Always hand out two business cards - one for the prospect and one for them to handout to a colleague.3. Enter your business cards in Free Lunch draws at restaurants.4. Make your card unique in size, shape or texture.

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by: D Kulkarni

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