Online Retailers Establish A Physical Presence With A Little Help From Signrider
In response to the rapid growth in online shopping
, many Australian retailers are investing time and money in building an online presence. Turning this on its head, online retailers are also working to develop a more traditional physical presence with the aim to achieve a strong, well-recognised brand.Cyndy Mundy, founder of BabyBestBargains.com.au, Australias first deal-of-the-day website designed specifically for parents has turned to Signrider to help her build an off-line presence through the use of branded cars. Signrider designs and installs stylish advertisements on selected vehicles, producing a powerful and high impact moving advertising presentation.
Ive received feedback from my customers who have mentioned seeing the Baby Best Bargains branded car in their local area, says Mundy. Mothers who are sometimes reluctant to shop online feel an instant affiliation with the brand, especially when they can identify with the driver who is endorsing Baby Best Bargains simply by doing the school run in her car.
1. E-businesses are beginning to recognise that establishing their brand in the real world can translate to success online
2. Cyndy Mundy, founder of BabyBestBargains.com.au has been doing just that through the use of branded cars organised by Signrider
3. Through Signriders unique online driver database, advertisers select drivers based on their location, driving habits, age, sex, occupation or vehicle. This grants advertisers the option to pick drivers who match their core demographic and how much they wish to pay them.
4. Since embarking on the campaign, Mundy is delighted with the response and her business has experienced a noticeable influx of new customers signing up to the website.
In light of the strong growth in online shopping, many Australian retailers are investing time and money in building an online presence. Turning this on its head, online retailers are also working to develop a more traditional physical presence with the aim to achieve a strong, well-recognised brand. Whether that is through bricks and mortar or advertising outside of the online space, e-businesses are beginning to recognise that establishing their brand in the real world can translate to success online.
Cyndy Mundy, founder of BabyBestBargains.com.au, Australias first deal-of-the-day website designed specifically for parents has turned to Signrider to help her build an off-line presence through the use of branded cars. Signrider designs and installs stylish advertisements on selected vehicles, producing a powerful and high impact moving advertising presentation.
Mundy was able to select a driver from a large online database to find someone who matches the Baby Best Bargains demographic in a suitable locality in this case, a mother of young children living in the suburbs of North-West Sydney where there is a high concentration of young families.
Ive received feedback from my customers who have mentioned seeing the Baby Best Bargains branded car in their local area, says Mundy. Mothers who are sometimes reluctant to shop online feel an instant affiliation with the brand, especially when they can identify with the driver who is endorsing Baby Best Bargains simply by doing the school run in her car.
Since embarking on the campaign, Mundy is delighted with the response and her business has experienced a noticeable influx of new customers signing up to the website. The response has been fantastic particularly in the Kellyville area where my driver is based, says Mundy. Mums love to talk and this has certainly got tongues-wagging at the school gates! In terms of cost-effectiveness, I couldnt have got more bang for my buck.
This is an extremely lucrative form of advertising; to reach 1000 customers with Signrider advertisers pay from only $2 compared to $11 with radio, $13 with newspapers and $91 with letterbox drops, says David McGree, founder of Signrider. Advertisers can also enjoy the benefits of paying in small monthly installments, rather than 100 per cent up front like most advertising mediums.
Although the concept of advertising on cars is new to most people, what makes Signrider unique is its online bidding system. Similar to an auction, it allows registered drivers to express an interest in partaking in a particular campaign by stating their price.
Introducing the twist of the bidding system to the website enables the market the drivers and the advertisers to control the price, says McGree. We didnt want to interfere and dictate what the going rate was, but rather leave this as a fluid interaction based on supply and demand.
Through Signriders unique online driver database, advertisers select drivers based on their location, for their Car insurance, driving habits, age, sex, occupation or vehicle. This grants advertisers the option to pick drivers who match their core demographic and how much they wish to pay them.
As for Baby Best Bargains, Mundy is looking forward to expanding her fleet to other Sydney suburbs. There has been a lot of hype in the media surrounding the death of retail and the growing demand for online retailers, says Mundy. Baby Best Bargains is booming, but to really tap in to my target market of young mothers I felt I needed to establish a physical presence in the real world. Rather than open a retail store, I wanted to reach out to my customers in an innovative, high-impact manner and Signrider offered me the perfect solution.
Source URL: http://www.groupbuyingexperts.com/index.php?option=com_content&view=article&id=63:online-retailers-e
by: Mikee The Intricate Yet Lucrative Stock Market Trading Systems Wholesale Leather Fashion Jackets From Got Apparel Alibaba Clone Ecplaza Portal B2b Trading Marketpalce Script Php Mysql Pure Essential Oils Wholesale At Low Price Why To Purchase Wholesale Apparel? How To Select Jewelries From Wholesalers Wholesale Dressing Has Never Been This Fashionable It Is Easy To Become A Guru In Trading With Youtradefx The Ultimate Trading System Review- Should You Buy It Find The Right Supplier For Your Wholesale Plus Size Clothing The Ultimate Trading System - The Honest Review Comparing Different Forex Trading Platform Offers Tips When You Make Selection Of Forex Options Trading Broker