The most important part of a business is to sell the service or product so that revenue can be generated
. This requires effective marketing of the services and/product. There are several ways to market your service or product. If you plan properly the marketing plan implementation would be easy. The aim of the online marketing plan is to generate more traffic for the website of the business. As time has progressed online marketing plan has emerged as one of the strategies for the business.
There was a time when only building a website and registering the website on the online directories served the purpose of building the website. No one ever imagined that the internet will be accessible to a huge number of people in a short period of time.
At the same time more and more people started depending on internet to get information about products and services.Even the number of people ordering online for the products is on a rise. There are several other advantages of online marketing. Online marketing cuts down the cost of budget allocation for marketing. The website does not depreciate like a billboard.
A very vital aspect of online marketing is creating an online identity. Online marketing is a teamwork. This needs inputs from all members of the business. First of all the functionality of the business has to be finalized by the business owner. Once the layout is confirmed this should bet vetted and a good web design has to be made. While developing the website certain points has to be taken care of about the website. The coding for the website and the technology used should be search engine friendly.
The next step is to roll out a plan for search engine optimisation. The business owners must take expert help to do this part of the marketing plan. This will make your business popular and ensure more traffic to your business.
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( The author is a consultant for search engine optimisation)