Online Marketing - A 24 Hour Uptime Business
Online marketing is a full time service
Online marketing is a full time service. The process is ongoing and a continuous one. Since it happens over the web and different time zones exist in different parts of the world, the vendor providing these services has to be at his toes all the time ensuring that work keeps moving ahead. Internet marketing involves marketing a product over the web in front of a global audience. Web users are scattered all over the world. Different countries lie in different hemispheres and what might be morning in one might be twilight in the other. Their times of visiting the web also differ. In such situations, the service provider has no option but to deploy teams which work in shifts and keep marketing the product 24*7.There are various reasons that back up online marketing as a 24*7 process. Web users do not have any particular time of visiting portal and forums. They visit the portal when they please to. Now, a situation where all the hundreds of millions of web users in the world come onto the same forum at the same time would be very preposterous to even think of. So the service has to be visible throughout the entire 245 hours in that day so that from whichever part of the world does one operate from, he always gets to see the product being mentio0ned over there is a very enterprising and attractive way.
The costs are low but the effort has to be twice. Once you release a commercial on television, it gets broadcasted and streamed everywhere. But once you start an internet marketing campaign, then the process keeps going on and on for a long time. It does not finish until all possible forums, blogs, opinion portals, video and photo sharing websites etc. have been extensively covered.
The work continues till the time people start connecting and replies starts pouring in. more the responses, better are the chances of the work going ahead. Factually speaking, the kind of exposure that the website or product reportedly gets defines whether the campaign worked or got screwed up. That requires categorical attention. It has to be seen whether the project produces desired results or not. Regular reports are prepared. Further course of action is decided after thoroughly evaluating these reports. Only when the work is done, is it assured that the steps that would be taken next would have variations.
Online marketing requires full time attention. Gauging the response that comes from the end user, the campaign either is proceeded with or gets altered accordingly. It is all about the perception held. One has to be very careful with the work that is done on the campaign. Persistent efforts and continuous monitoring make the campaign effective. This too will only happen when the personnel are vigilant and keep an eye on the project all the time. For these very reasons, online marketing is said to be a continuous process that keeps going on 24*7.
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