Onewave Technology: Integration Of Video Telecommunications Business Development Ideas And Programs
Help by means of differential operators to promote mobile users; with the development
of mobile business can change some of the IPTV business of big-screen experience; through IPTV bundled product packages enhance the user's use of the formulation viscosity. In addition, the integration of video to attract more links within and outside the industry to join in, which is the most important Internet companies, through the introduction of Internet applications, integration of video services will have more comprehensive coverage and more flexible means of attracting new business media, the Internet companies, advertisers, operators to this new industry segments to.1, Introduction Increasingly competitive telecommunications market, the traditional business commercialization gradually low, how to make full use of network resources to conduct business features to increase operator revenue is the focus of attention. Therefore, the video business with its flexible integration, rich, multi-network, multi-terminal features have become the most valued of the highlights of operators.
Integration of video can give the user what? That users in different locations, different time, different access methods to provide integrated off after Video Content, thus enhancing the user experience, to provide users with new business applications. Then, the video integration can bring to operators what? Contribute by means of differential operators to promote mobile users; with the development of business can change the phone number IPTV Large-screen business experience; through IPTV bundled product packages enhance the user's use of the formulation viscosity. Moreover, integration of video to attract more links inside and outside the industry to join in, most notably Internet companies, through the introduction of Internet applications, integration of video services will have more comprehensive coverage and more flexible means to attract business New Media , Internet companies, advertisers, operators to this new industry segments to.
2, Fusion Video Business Overview To understand the integration
video business, we must first look at what is integration business? Integration of business is in fact an integrated fixed-line operators, mobile, Internet, network resources, to provide unified, rich, personalized value-added services. Business integration means that operational capacity, operational data and network resource sharing, which, comprising several stages: the integration of bundled services, three-screen integration Triple play .
Which combines the video business is it? Simply put, that is, users can TV, PC and mobile phones to achieve three-screen video interaction between, to achieve watch, pause, continued broadcasting, push, video sharing and other special categories of services. Among these users only, and business dealings with, enjoy the "everywhere, always," the customer experience. For example, instant messaging, and IPTV provide so that people enjoy video entertainment at the same time be able to see the message message; mobile phone and PC video to video sharing, and realize the content interaction; end users according to their own needs, with content providers interaction between access to specific content; users can participate in programs such as watching witty Q & A Class TV Programs at the same time, users can also participate in real time to answer part of the program being; users after participating in interactive content, such as shopping, etc., the cost will ultimately pass the bill to pay.
Current business specifically the integration of video can be summarized as the following three types of applications:
(1) the push for the three-screen class of business
To achieve the same kind of business is information content in different screen sharing, specifically, can provide users with the content below.
Information reported business: for the phone screen, mobile phone newspaper business, content with fine, short news and entertainment content-based, text-based forms. For the TV screen, rich media reported that the provision of television to broadcast news headlines scroll information, customized information services in the IPTV column, Zeyi map, text, video, rich media formats, mixed on the screen in the IPTV broadcast news association in detail.
Video sharing services: through Radio Industry cooperation, the selection of movies and TV series such as unified access to entertainment content, based on the characteristics of different terminals, respectively, TV, phone and PC to push, to achieve content sharing. At the same time, a unified data warehouse can be used to retain the user's viewing records, the contents of the continued cross-screen broadcast, recording and broadcasting, cell phone users watch videos through the subway, suspension, you can return home to continue through the PC or STB Stay tuned.
Multi-screen advertising business: The channel between government and enterprises, to the user more screen advertising sales, advertising through rich media form a unified access to the user after the content fit the TV, PC, mobile phone screen to push the three, enhance the value of advertising.
(2) real-time video between the terminal class of business
Such business is to achieve different users, different screen in real time between Communicate Business, specifically, can provide users with the following content.
Mobile phone, PC, TV on the video communication services interoperability.
Interactive voting services: IPTV programming via mobile phone in real time to vote.
Displacement television: TV content with the real-time switching between phone, providing users a seamless viewing experience.
(3) different data type interaction between the terminal operations
Such business is to achieve different users, different screen-based store and forward technology between the various applications, specifically, can provide users with the following content.
Message exchange business: mobile phone and TV to achieve interoperability between MMS, mobile phone, PC, TV and show business between the instant messaging interoperability.
Three-screen video space: mobile phone, PC upload your content (pictures, DV, etc.), through the TV, PC to watch, to achieve content sharing between family and friends.
Mobile Business Order: Order by phone film IPTV, IPTV-rich customer experience.
Sum up, three-screen interaction between the full-service operators to open a new business imagination, all business operators in order to win in the competition is to continually tap the customer requirements, developing integration of different products, end users anytime, anywhere through the TV, PC, mobile phones of three screen, free, smooth, flexible switching and full-featured digital experience to share and enjoy the opportunities offered by information technology facilities.
Onewave Technology: Integration Of Video Telecommunications Business Development Ideas And Programs
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