Now You Can Find Merchant Services Tailored To Your Hotel Business
The sector which encompasses hotels, motels, and resorts is called the hospitality industry for a reason.
Thats because if youre a hotel owner or proprietor, every aspect of your customer service is scrutinized closely by your guests. So you must be sure to book their reservations, have their rooms ready when they arrive, and respond to any special needs they may have. Your housekeeping and in-room dining services must be prompt, courteous, and unobtrusive. And the amenities you offer, such as swimming pools, hot tubs, fitness centers, business centers, spas, and lounges, must always be clean, inviting, and fully functional.
But even if all of these services are accomplishing their goals, there is still one part of your business which you cannot overlook: your ability to process credit card payments quickly and accurately. Because if your guests are unable to pay for their purchases in the manner they wish, or if your processing equipment is malfunctioning or off-line, then your customers will not be happy.
So as a property owner or manager in the hospitality industry, you need to make sure that your merchant services provider is serving your customers needs promptly and fully. This means that your merchant account must be able to:
accept all major credit cards as well as gift cards, debit cards, and checks. Your customers will frequent the hotels that let them pay the way they want to.
process customer payments efficiently and quickly. Unwanted holdups or erroneous denials will sour the moods of your guests rapidly.
issue any necessary customer credits instantly. If your customers are unhappy with a service or product and want their money back, crediting their accounts without subjecting them to hassles or delays may go a long way toward assuaging their concerns.
void transactions thoroughly and safely. Your customers will sometimes change their minds about a purchase (and your clerks sometimes make mistakes). Theres nothing more aggravating than making a guest wait for a transaction to be voided.
view all of your transactions online.. You need to be able to have merchant account data at your fingertips so you can easily find a specific purchase or analyze sales trends.
coordinate your front office and back office operations. You need to be able to see all of your customers credit card activity in real time.
access a service and support network whenever you need it. If your credit card processing system does go offline, you need to fix it as quickly as possible.
Its also very helpful if your merchant account can provide you with a wide selection of low-cost (or free) equipment. In any hotel, there are several different areas where you need to be able to process customer credit card payments on-site. These include:
Front desk
Restaurant
Lounge or bar area
Business center
Spa
Salon
Gift shop
Recreational equipment rental area
Therefore, if you can get a deal on swipe terminals or wireless processing devices from your merchant services provider, you could save a substantial amount of money. In addition, you need to make sure that your front desk merchant activity can be integrated with your systems that are located elsewhere on the property.
VeriFone Vx670 Credit Card Terminal
One of the newest and most innovative tools available for use in hotels is the VeriFone Vx670 Credit Card Terminal. This hand held credit card processing device is the smallest of its kind in the market, and it is specifically designed for wireless, face-to-face customer use. The Vx670 is ideal for hotel applications such as:
Poolside drink service
In-room dining
Bar or lounge tabs
Beachfront accessory rentals and purchases
Spa and salon treatments
The Vx670 features a large white display and big entry keys, both of which are backlit for easy viewing in low light situations. Its vertical mag-stripe reader smoothly processes credit and debit cards, and its ready for use with GPRS, Bluetooth, and WiFi technology options.
Each unit is equipped with a lightning-fast processor as well as a high-capacity lithium-ion battery which can easily be swapped out. The integrated thermal printer comes with graphics capabilities, and each device boasts 12MB of memory. Most importantly, the Vx670 is rugged, spill-resistant, and drop-resistant so you can feel confident implementing them in numerous different locations.
This device comes with coordinating ServPOS Software which is designed for seamless integration with hospitality industry applications. And the Vx670 is PCI PED approved, meaning that it is compliant with the strictest industry security standards.
As a hotel owner/proprietor, you live and die by the quality of service you provide to your customers. And whether they stay with you for business or pleasure, the last thing that your guests are thinking about is your merchant services provider. But if your credit card processing system causes problems for your guests, the incident will stay in your customers minds the next time they decide to visit your city. And they may not book a return visit because of it.
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