New Look Marks New Beginning For Care Team
Care specialists Choice Care Group officially launched their new branding last month at the Learning Disability Today exhibition, in London.
Choice provides quality residential care for people with a wide range of learning difficulties and mental health needs. Its 39 homes across Berkshire, Wiltshire, Hampshire and Gloucestershire, provide a safe, supportive and therapeutic environment where service users are encouraged to become active and valued participants within their home setting and local community
The group consists of three companies CHOICE Ltd, founded in 1992, and Truecare Group Ltd and Orchard End Ltd which have both been in operation since 1994.
The plan now is to create a single, strong brand identity for Choice Care Group, which is recognised throughout the sector as providing the highest standards of personalised care. Where the existing company names are still used, they will be clearly identified as being part of the larger group.
Choice Care Group chief executive Paul Gold said: As the three companies which make up Choice Care Group have become more closely entwined, it is right that they are now united under one brand. Our service users will continue to receive the same high-quality service as before, but over time we look forward to enhancing our provision still further as we continue to develop as a company.
This move coincides with continued investment in the company from our investors Sovereign Capital and our banks Royal Bank of Scotland and Allied Irish Bank, which will allow us to continue our controlled expansion in the future and provide greater opportunities for all our staff and service users.
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