New Guerrilla Style Search Engine Optimization Methods For Marketing The Small Business
An affordable guerrilla search engine marketing method is emerging and taking over the conventional search engine optimization model.
This innovative method will give small businesses, professional people, and ecommerce websites better Google results for less money that uses new online software tools and advanced ingenuity.
Says who?
It's called Affordable Guerrilla Search Engine Marketing.
About 50,000+ other search engine marketing professionals are learning and shifting to affordable guerrilla search engine marketing. See for yourself, search Google for "affordable guerrilla search engine marketing" and you will discover about 67,000 sites are referenced, fully 1/2 of the sites are professionals providing these methods the other sites are informational, blogs, t-shirt sellers, whatever.
Two years ago the same search phrase, "affordable guerrilla search engine marketing", would have yielded less that 900 websites which means about 450 providers.
Look, I'm not putting down conventional SEO. Their methods work. They work for Fortune 500 companies and large business and large ecommerce sites like Zales Jewelers. For the small business, conventional SEO is costly and works slowly.
This article is for:
* Small business
* Professionals, and the average sized
* Ecommerce websites
I'm not a guru, but I was a SEO and now a SEM, a search marketing professional, so have been on both sides of the search engine optimization trade. I can speak with some authority to you from my own knowledge and experience in both venues.
Listen, I have tried to sell my own music CD's, my professional website design service, an ecommerce site, and I marketed my services on the Internet as a premier game music developer. I couldn't afford conventional SEO, so I became a do-it-yourself Google optimizer. I became an expert, not a guru, by doing a lot of hard work and having some great mentors I found in SEO forums. The community is kinda secretive about what works.
The simple plain truth is: you need a professional to help your website make money.
Here's how to find an expert SEO/SEM you can look for either of these:
* A pricey but experienced conventional SEO professional with integrity
* An affordable aggressive search engine marketing professional
No matter which type you choose, here's how to find the best company or freelancer:
Put out a bid request on Buyerzone, elance, proposalportal or any bid board that is similar. When the candidates start to call, ask them one or more of these questions. NOTE: You don't have to know what you're talking about or what the answers are, you're the interviewer, you ask the questions.
1. Are you familiar with the Google Dance? Tell me how it affects my PageRank.? (FYI: Google evaluates websites about twice a year to determine PageRank. The score ranges from 0/10 to 10/10. When the dance happens, which is different than the usual Google spidering, Google determines a site's "authority" largely based on how many content relevant backlinks the site has. You should acquire 200 to 1000 backlinks over time depending on what your competition has.)
2. What do you think my secondary keywords should be? (If you are selling widgets, your primary is keyword is "widgets," but your secondary keywords are blue widgets, polka dot widgets, widget removers, and so on.)
3. What do you do to discover why my competition does better than me? (That answer should include, I look at his backlinks, hopefully he adds I also look at where they came from, and I analyze how many there are and where your competitions uses keywords, how his website design urges visitors to take action.)
Remember, what you want, is the phone to ring, or sell products. Ask him specifically what he is going to do to make that happen for your website.
Always get references and testimonials, talk to them. Many SEO's and SEM's have ripped the small businessman or professional off. If you don't verify with due diligence, then you're asking for trouble.
Nail down a price from a prospective SEO/SEM provider. Don't let a company say, "that depends." It doesn't depend! You are not that unique to them. They have seen dozens of sites like yours.
Ask a provider to provide examples of clients that are in the top ten. Get a couple of client phone numbers and talk to them. People love to talk about their website.
If you want an affordable aggressive search engine marketing professional, then Google that search term phrase and talk to the top five people, they will be delighted to speak with you.
Now you have the tools to make an educated and strategic decision on how to choose a professional and you are aware of the new dynamic movement of SEO/SEM in the marketplace.
Now you have the tools to make an educated and strategic decision on how to choose a professional and you are aware of the new dynamic movement of SEO/SEM in the marketplace.
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