Mobile Hairdressing - Why Doing Hair At Home is A Better Business Model Than A Hairdressing Salon
Mobile Hairdressing - Why Doing Hair At Home is A Better Business Model Than A Hairdressing Salon
If you're already a qualified hairdresser, or even if you're just considering going into the hairdressing industry, then take a minute and think about why you should consider offering mobile hairdressing services instead of opening up a hairdressing salon.
First of all, despite the recent economic downturn, hairdressing remains profitable. People are always going to need haircuts. Women especially are always going to want to look good. So no matter how tight money is, there is always room in the budget for hairdressing costs.
However, if you can find a way to reduce those costs, then you're going to take it. And that is why there are more people looking for mobile hairdressers than there are people looking for hairdressing salons.
Over 49,000 people search on Google every month looking for mobile hairdressers compared to just over 18,000 who look for hairdressing salons. Quite a difference and definitely not something you can afford to ignore.
How many of those searchers will find your business in their search results? Many mobile hairdressers think they don't need to advertise a hairdressing business on the Internet, but you could potentially be losing thousands of customers if you don't!
And if those numbers aren't enough to convince you then look at the trends for the two different searches since 2004.
The number of searches for mobile hairdressers is rising while the number of people looking for hairdressing salons is falling. Which means of course, that mobile hairdressers are going to be making a killing with their businesses. Especially those who take the time to advertise and promote their services online!
Of course, there'll always be room for traditional hairdressing salons. People will still like the luxury of coming into the salon and taking the opportunity to get a break from the kids and the house.
But if you're struggling to make ends meet with your hairdressing business, if the upkeep of a salon is cutting too deeply into your earnings, if you're torn between raising prices or going under, then you should definitely consider moving to a mobile hairdressing business model.
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