Milk Business Performance "gains Across The Board," 2 Behind

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Dairy recovery be "strong" need strategy

After the first few years of sluggish sales, in 2009 dairy harvest has come. April, disclosure of the annual report series of the dairy group, shows the way the performance gains across the board, the Chinese dairy industry has been out of the "melamine" shadow, again usher in a new period of development. China Dairy Industry Association released data show that in 2009 one?? In December, above the national-scale dairy enterprises was 165.02 billion yuan industrial output value of total, up 12.38 percent, dairy products, total 19.351 million tons, up 12.88% . After a few months of downturn, the dairy industry has been quick recovery. China's Dairy is an alarming pace, running into the world, "milk power club", has become the third largest dairy state.

But the data in the fire under the industry's future is still worthwhile to think rationally how to move on the Chinese dairy industry? For a long time, China's manufacturing industry shows "two strong, weak middle," the situation, that is more productive, and in the value chain upstream?? R & D and sales, "China" is especially weak in strength, quality problems frequently arise, the Chinese milk products companies not only undertake economic responsibilities. National brand should not only focus on sales, profits, size and ranking, but should be more clearly see the world's top Chinese dairy companies and dairy giant gap between, from the quality of research and development, management and so hard skills, so that a large number of "China Bull" real growth in the global dairy industry, "World cattle."

Nurturing self-built dairy milk in the first half international market prices are low, a large number of low-priced imports on Chinese milk powder market will impact the number of import and export of dairy products trade deficit more than 270,000 tons. In particular, milk powder imports, imports reached 107,000 tons in the first half, exceeding imports by the year 2008, directly affecting the balance between supply and demand in China dairy market. China does not lack of good milk, in northern China, from Hulunbeier, Xilin Gol, to Xinjiang Tianshan, hundreds of mu of high-quality grassland east-west, in these areas, the establishment of self-milk base, for the domestic dairy industry has a great impact on supply and demand . Without reliable own milk, excessive reliance on imported milk powder, can only lead to foreign-funded enterprises in China dairy industry has been throttled Vital, trampled.

No matter how high sales of dairy science and technology innovation, market reach and breadth of the world's dairy giant, not the people still want a cup of high quality, good milk, green and healthy. National dairy enterprises to do is simply stronger, so that high-quality milk and innovative technology combine to provide more and better dairy products. Dairy security incidents broke again and again, making people in the choice of brands, more attention is the health of dairy products. Dairy enterprises in the milk processing, dairy processing, packaging, sterilization and so all should be to strengthen research and innovation process, to eliminate all aspects of the dairy potential security problems.

Strengthen the building of a well-known business economists said: "From the experience of foreign dairy development, to foster a world-class dairy giant need to build modern enterprise management system and the development accords with the characteristics and needs of the corporate strategy really practical to do, do 'strong', so as to move the enterprise toward a world-class solid foundation. "Hunger breeds into the mouth of the things that must be trusted for quality products business, strengthening the building of the the production and sales is equally important, or even influence the development of enterprises. Adjustment of enterprise development strategies, not blindly and development to carry out the milk, domestic milk enterprise development.

I believe that under the high-quality milk bases, scientific research and innovative technology in the next, in the scientific and effective management, dairy will be able to usher in the development of the next 10 years, brilliant.

Report read out between the leader Mengniu Erie PK

Attention to China's milk was naturally concerned Erie, Mengniu.

Milk Business Performance "gains Across The Board," 2 Behind

By: qoqo

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