Marketing Your Small Business
As a small business owner you almost certainly know that a successful marketing strategy is key to the success of your business
. But you might now know how to begin crafting that strategy, and you might be concerned about how much effective marketing will cost. Not to worry. A successful marketing strategy doesnt have to mean spending huge amounts of money. Here are a few simple things you can do today to market your business more effectively.Business cards
Professionally designed business cards printed on quality paper can make a huge difference in the perception people have of your business. Invest money in a graphic designer to help you decide on the best layout for your business card and ask him or her to refer you to a reliable printer. A few things to include on your business card are:
Your name and surname
Designation
URL to website
Contact numbers (office number and fax number are a must, cell number is optional)
What you do remember that people may look at your business card months from now hence they must be able to identify with one glance what type of business youre in.
Email addresses
To add to the professionalism and credibility of your business dont use free email addresses such as gmail.com, mweb.co.za or something similar for your business email. If you dont have a website, register only the domain until you decide to invest in a website, then use personalised email addresses, i.e. yourname@yourbusiness.co.za.
Website
If you dont have a website, consider investing in one. It is important to have an online presence; Google is the new Yellow Pages. Start with a basic website that includes an overview of your company, services you offer and contact details.
Social networks
Establish a presence on social networks like Facebook and Twitter and connect with your clients. People spend a lot of their time on social networks and this is where you can target them at a more intimate level. As discussed in a previous post, be consistent and make sure that you social networks buttons are included on your website. This will make it easy for current and potential clients that visit your website to connect with you on the social network of their choice.
Marketing is not rocket-science but it takes time and effort. It is important to be consistent in putting your plan into action, as results will not appear overnight. Want to learn more about how you can market your small business? Contact the Twenty3Media team.
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